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Home / Knowledge / News / Apparel/Garments / Destination Maternity Q3 FY17 e-commerce sales rise 54.3%
Destination Maternity Q3 FY17 e-commerce sales rise 54.3%
11
Dec '17
Courtesy: Destination Maternity
Courtesy: Destination Maternity
For the third quarter of fiscal 2017 ending October 28, 2017, the e-commerce sales of Destination Maternity, the world's leading maternity apparel retailer, has increased 54.3 per cent from prior year third quarter. The company's net sales for third quarter of 2017 was recorded at $96.4 million compared with $102.6 million for the prior year quarter.

The decrease in the sales was driven by the closure of underperforming stores and exit of the Kohl's relationship, which was included in prior year results, partially offset by an increase in comparable sales. However, the comparable sales increased 1.1 per cent, compared to a 5.2 per cent decline for the third quarter of fiscal 2016.

For the nine months ended October 29, 2016, net sales were $301.1 million compared with $333.5 million. The decrease in sales was primarily driven by a decline in comparable sales, the closure of underperforming stores, and the wind down of the Kohl's, Sears and Gordmans relationships. The comparable sales decreased 3.5 per cent, compared to a decrease of 4.5 per cent for the nine months ended October 29, 2016.

Gross margin for the third quarter of fiscal 2017 was 52.8 per cent, as against the gross margin of 52.9 per cent of comparable prior year quarter. While the gross margin increased to 53.4 per cent compared to 52.9 per cent for the nine months ended October 29, 2016. The year-over-year increase in gross margin is driven by reduced product costs and the exit from the leased department and licensed relationships, which generated lower than average gross margins.

"Although we are not fully satisfied with our financial results, the third quarter was a productive period for our company.  After my initial few months of observations, I feel confident that we have many opportunities to improve our operations and performance, with the benefit of a strong and talented team and a solid infrastructure on which to grow. We also have a strong foundation to build on in our e-commerce business, with e-commerce sales rising over 54 per cent in the quarter and nearly 34 per cent year to date, and with increased momentum in the fourth quarter to date bolstered by record online sales," Allen Weinstein, interim chief executive officer said.

"As a board, we are encouraged by the progress Weinstein and the team has made in the past several months, in particular the great progress on e-commerce. In addition to supporting management over the last few months, the Board has been working diligently on key governance matters.  First, as to our ongoing search for a new chief executive officer, we are working hard to find the right leader who will build on our current momentum and we expect to continue the search process into the new year. Second, as discussed previously, our board has been actively evaluating its composition and size. After significant study and engagement with stockholders, the board has decided to add multiple additional board members, with a focus on adding diverse individuals who possess additional skills and experience that will help further our turnaround and growth. Our board is in the process of vetting many qualified individuals and we expect to announce new appointments shortly," Barry Erdos, chairman of the board.

"We also remain on track to achieve the approximately $10 million in annualised cost savings commencing in fiscal 2018 as we announced earlier in the quarter.  In short, although we have much to do, we are moving in the right direction," Weinstein concluded. (RR)

Fibre2Fashion News Desk – India


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