Destination XL (DXL) has announced that Ujjwal Dhoot has joined its team as the new chief digital officer. Dhoot’s skills, expertise in digital marketing and strategy, ecommerce P&L management, and thought leadership in omni-channel retail, will help DXL drive towards its goal of being the number one choice for big and tall men wherever they choose to shop.
Prior to joining DXL, Dhoot held senior marketing positions with FSAstore.com, Charming Charlie, and PetCareRx.com. At DXL, he will be responsible for all digital initiatives across the entire organisation, including building the brand digitally, driving traffic to stores, mobile commerce, ecommerce, and the company’s overarching digital marketing strategy. Dhoot will report to Erica Thompson, chief marketing officer, according to a press release by the company.
“We are extremely pleased that Ujjwal has joined DXL Big + Tall as our new chief digital officer. Ujjwal’s appointment underscores our ongoing commitment to building out a digitally-driven marketing organisation. Our organisational pursuits support the heightened strategic focus on customer engagement through data-driven personalisation, loyalty, and digital marketing; our #1 priority area for DXL for 2020. This strategic hire continues to focus the organisation around the digital opportunity as a primary growth engine for the company,” Harvey Kanter, president and CEO of the company said.
“I am thrilled to join DXL, a specialty retailer known for its in-store experience, expertise in sizing, fit, and exclusive assortment. We have the opportunity to enhance the omni-channel offerings and bring the in-store experience to the web, further driving DXL’s dominance in the men’s big and tall segment. With the agile culture and obsession for the customer, with a disciplined, hypothesis-based, iterative approach to improving the web experience, we can make the direct- to-consumer business a tailwind for the entire business,” Dhoot said.
Fibre2Fashion News Desk (GK)