Dhvani unveils Terra, to plant tree for each deal

23 Jan '20
2 min read
Pic: Dhvani
Pic: Dhvani

Dhvani, the Activ(ist)Wear brand, has unveiled its sustainable Terra collection. It has also joined hands with One Tree Planted, a nonprofit that aims to directly impact climate change via reforestation. Dhvani designs, manufactures, and sells athleisure apparel. Under the partnership, it will plant one tree for every item purchased from its website.

This includes all in-stock items as well as pre-ordered items like its Terra collection, which is made of fabric derived from recycled plastic bottles.

"Every tree we plant removes about 48 pounds of carbon from our atmosphere per year. One acre of trees planted removes 2.5 tons," said Avi Brown, CEO and co-founder of Dhvani. "We want to empower our customers to be change-makers who make a direct and measurable impact in the fight against climate change. Buy One, Plant One and Terra will bring high-quality, fashionable Activ(ist)Wear to customers while driving the kind of change that young people like Greta Thunberg are rightly championing."

The trees will be planted in Australia, which is currently experiencing unfathomable destruction due to bushfires which have spread over 17.9 million acres. The area is home to koala, wombat, and kangaroo habitats which will need to be restored and rehabilitated when the fires stop. "This reforestation project is providing a social impact for local communities as well as creating an environmental impact for nature and wildlife. It's fantastic to have such a positive mission supported by Dhvani," said Matt Hill, chief environmental evangelist of One Tree Planted.

Founded in 2018, Dhvani aims to promote causes and values that create positive change in the world. Their mission is to #StandForSomething and they encourage all to join in the movement, and to invite their friends to stand with them.

"We believe individuals can change the world. We're committed to providing everyday opportunities that allow our community to not only support causes, but to become active participants," said company spokesperson Angela Williams.

Fibre2Fashion News Desk (SV)

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