Dollar Industries introduces anti-viral products

“We all want to protect ourselves and our loved ones as the pandemic is considered to be the most crucial global health calamity of the century. Keeping in mind our social responsibilities, Dollar Industries Limited has joined hands with HealthGuard, an Australia-based company that is a pioneer in innovative disease prevention technology for over 25 Years and curated a new range of anti-viral products. Made from cotton and nonwoven fabrics, the product range features the perfect blend of science and comfort," said Dollar Industries managing director Vinod Kumar Gupta.

To mark the occasion, Dollar Industries organised an insightful and knowledge driven panel discussion, #DontBringTheVirusHome, on an e-platform. Amidst the continuous battle against the covid-19 pandemic, the brand addressed the best measures to protect oneself along with their loved ones. With a primary focus on #DontBringTheVirusHome, the panel discussion consisted of eminent medical practitioners—Dr. Kunal Sarkar, senior vice-chairman, director and head of Cardiac Surgery at Medica Superspeciality Hospital; Dr. Uttiya Deb, clinical pharmacologist, Burdwan Medical College; Dr. Shreevidya Venkatraman, senior consultant, Internal Medicine, MGM Healthcare; and Arindam Choudhuri, business head - Global, HealthGuard; along with Gupta.

As the lockdown restrictions are being lifted across various parts of the country, people are now adopting the ‘New Normal’ ways of sustenance. The session was all about sharing the correct information and building awareness about #DontBringTheVirusHome. The panellist shared their insights and suggestions to create an awareness among the general public about personal hygiene and how to protect themselves now onwards with the new normal concept.

During his turn, Dr. Sarkar shared great information about the much-needed vaccination and the timeline for the same. He highlighted the ongoing R&D procedures across the globe to develop the vaccine. He also explained the importance of social distancing, maintaining regular hygiene and sanitisation methodology.

Dr. Venkatraman shared some of her valuable insights on various important precautionary measures during unlock phases. She mentioned that though masks are becoming a part of our regular attire, where people are experimenting with designs and patterns, the right kind of mask can be the most effective during this time. She shared information about the apt choices that one should make about masks.

Dr. Deb shared his opinion on the ongoing unlock phase and the required need to strike a socio-economic balance, while stepping out of houses and resuming regular day-to-day activities. He pointed out that people are sceptical and in constant panic mode about the best preventive measures that can keep them and their families safe. Though the immunity boosters have become extremely popular, he felt that the right kind of safety measures is equally important.

Joining the panel discussion, Choudhuri helped the audience to understand the concept of anti-viral fibre created across various segments in the industry. In an elaborate presentation, he shared some unique information about HealthGuard products. He said the products have a proven track record of commercialising intelligent biotech solutions. HealthGuard is the world leader in innovative disease prevention, and adopts scientific procedures of treating fabrics and making them effective against coronavirus.

“The lifting of lockdown may expose us to more threats than before, as glitches in social distancing may occur despite the best control measures. So, these new anti-viral masks are an effective way to keep the virus at bay. We are with the consumers and the community in these troubled times. It’s time that we take the new normal in our stride! With our new range of products hitting the markets across offline and e-commerce platforms, I continue to look at Dollar Industries Limited as a brand that is innovative, responsible and optimistic,” added Gupta.

Fibre2Fashion News Desk (RKS)