Following the Government’s norms of social distancing, the company digitally revealed its newly designed logo along with superstar Akshay Kumar and Vinod Kumar Gupta, managing director, Dollar Industries, Ltd. The unique concept was one of its kind initiative by the brand to reach out to its consumers and share its message of ‘Wear the Change’ by staying in tune with digitisation and changing times.
The reinvigorated brand identity will assist in creating a synchronised brand portfolio and create a brand recall value amongst its end consumers and stakeholders. "Dollar Industries identifies the changing market trends and the need to innovate and keep up with the change. Therefore, the re-branding would ensure the brand responds to the market need for youthfulness and vigour," the company said in a press release.
"My association with Dollar has been stupendous since the last ten years and today I am thrilled to be unveiling their new brand logo & identity through this virtual activity. Currently the pandemic across the world has generated an unprecedented circumstance and calls for widespread cooperation at all levels of society. In every situation, I search for positivity and as the Brand Ambassador of Dollar. I urge everyone to stay safe during such difficult times, with a hope that we will be back soon," said Akshay Kumar, Brand Ambassador, Dollar Industries Limited.
Sharing his thoughts about the new brand revelation, Dollar's Gupta said, "Our brand identity focuses on ‘Wear The Change’ which is aligned with our business ethics to constantly innovate and keep up with the trends and changing consumer needs. The reinvigorated brand identity will provide a new dynamism to the business profile internally, to the end customers and stakeholders."
"Our logo retooling exercise provides the brand a distinct identity. The ‘Knitted D’ symbolises our product line. The rebranding step has been taken to re-organise the brand architecture altogether making the brand visibility more precise and clearer. The company has become simpler in maintaining various categories which in return will make a positive change in the market."
Designed for comfort and luxury, Dollar’s new logo evokes a feeling of inspiration and novelty, signifying warmth, comfort and positivity. The company has become simpler in maintaining various categories which are youth-friendly and aspires to make a positive change in the market.
The brand has evolved over the past 40 years, and the rebranding exercise is a reflection of the company’s future vision and to showcase its strong foothold in the competitive market. The brand will include a wide array of products for men, women and kids such as briefs, vests, athleisure, leggings, thermals and many more.
Fibre2Fashion News Desk (RKS)
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