Dow launches Intellifresh label for textile applications

12 Aug '16
1 min read

A division of Dow Chemical, Dow Microbial Control has launched Intellifresh label, which stands for odour protection and longer lasting freshness for various textile applications.

Initial products featuring the Intellifresh label will be treated with Dow's patented Silvadur technology, which intelligently inhibits the growth and minimises the presence of unwanted odour-causing bacteria.

Under Intellifresh, it has introduced a global branding and co-marketing program that will signal to hygiene-conscious consumers that the products they purchase feature built in odour protection.

The Intellifresh label will be featured by manufacturers in a variety of consumer product categories like socks, tshirts, underwear, sports and fitness apparel, athletic gear and equipment, workwear, footwear, etc.

According to Dow, Intellifresh is available to select manufacturers and retailers of consumer goods who collaborate with Dow through a licensing and quality assurance program.

“The quality assurance program is designed to ensure that all products meet measurable and quantifiable performance standards, specifications and quality protocols,” the company said. (AR)

Fibre2fashion News Desk - India

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