DTLR and VILLA merge into retail leader in lifestyle

23 Aug '17
2 min read
Courtesy: DTLR
Courtesy: DTLR

New York based private equity firms Bruckmann, Rosser, Sherrill & Co and Goode Partners have completed a transaction that will merge DTLR and Sneaker Villa to form a leader in lifestyle footwear and apparel retailing. The merged company has a significant geographic reach with nearly 240 stores covering 19 states and the District of Columbia.

The geographic reach of the merged company spans the East Coast from New York to Florida, the Midwest, the Southeastern US and Texas.

The store footprints of DTLR and VILLA are complementary, with little overlap. This broad reach, along with a rapidly growing e-commerce platform, will give the combined entity the strength of a national retailer.

Both DTLR and VILLA have community-centric cultures, and together will continue to serve their local customers and neighborhoods with passion, superior product selection and community service. DTLR and VILLA both partner with the top footwear and apparel suppliers, who can look forward to the combined reach of two respected retail brands and enhanced operational efficiencies. Employees of the combined organisation will benefit from the sharing of best practices and a stronger company focused on accelerating growth.

"This merger will allow us to better serve our customers, employees and vendor partners" said Glenn Gaynor, chief executive officer of DTLR. "The combination will allow us to enhance the consumer experience by leveraging the best practices of both VILLA and DTLR. By combining our talent and resources we can accelerate growth and expand our reach. We look forward to bringing our teams together." (SV)

Fibre2Fashion News Desk – India

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