The Indian Government has made it mandatory for all e-commerce entities operating in the country to display the exact maximum retail price (MRP) of their packaged products both on the online platform and on the products beginning January 1. They will also need to mention the name of the country where the products are manufactured or assembled.
The step followed complaints that some of the e-commerce companies don’t show the exact MRP while offering huge discounts to attract consumers, according to a top Indian daily.
The consumer affairs department has brought in amendments to the Legal Metrology (Packaged Commodities) Rules, which also bans the practice of dual MRP for the same product for all packaged items.
The companies can put barcode or QR code and e-code for net quantity assurance. They are also free to use government initiatives, such as Swachh Bharat, on the labels of their products. (DS)
Fibre2Fashion News Desk – India