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Easy Spirit introduces Evolve

22
Feb '19

Pic: PRNewsfoto/Marc Fisher Footwear)

Easy Spirit, the makers of Easy, has introduced Evolve, a new, elevated comfort footwear brand combining style-focused silhouettes and exclusive technology for all-day energy return. Featuring an exclusively-engineered, rubberised footbed, Evolve is associated with more energy return through a blend of responsive materials than the average EVA footbed.

Geared toward the style-conscious woman who leads a busy life, the Evolve collection offers lightweight, dual-layer responsive cushioning in a footbed that combats fatigue and rebounds with each step. Evolve asks "What have your shoes done for you lately?" With technology designed to respond to the needs of the women who wear them, the mission of Evolve is to keep her moving, with shoes that offer more comfort benefits the more she wears them.

Evolve will execute a gifting programme, sending shoes to inspirational female entrepreneurs who have evolved in their careers across various industries. Within the package, the entrepreneurs will also receive a personalised sketch by renowned illustrator Chic Sketch showcasing the women in shoes that work as hard as they do, with even more energy, powered by Evolve. They will be invited to "Join the Evolution" to share what they will do with even more energy on social media and tag the brand's dedicated handle @evolvefootwear.

In addition, Evolve has launched a partnership with Heymama (heymama.co), a global community for mothers in business, who will answer the question "What would you do with more energy?"

Partnership includes personal essays by Heymama co-founders Amri Kibbler and Katya Libin on what they would do with more energy, which features Evolve on heymama.co as well as its newsletter, while influential Heymama members post content on Instagram answering the question while wearing the Evolve collection.

The Evolve collection is designed in streamlined styles for every occasion, from sneakers and sandals to pumps and espadrilles. (SV)

Fibre2Fashion News Desk – India

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