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Edasi introduces Evolution of Denim

Sep '20
Pic: PR Web
Pic: PR Web
Edasi has introduced Evolution of Denim, advanced technical jeans, designed to make life easier and more comfortable. The performance jeans bring the comfort of athleisure and yoga-wear. It utilises the latest innovation in breathability, and patented gold and silver odour control and stretch technologies. The odour control feature does not wash out.

Considered the “Tesla of denim” they promise to change the apparel and textile industry forever and are now available on Kickstarter, the company said and added “We’re not talking “jeggings”, Evolution of Denim still feels and looks like jeans, only better.”

The patented odour control solution kills odour-causing bacteria keeping the jeans smelling clean and fresh for weeks at a time. The gold and silver molecular alloy technology is all-natural, chemical-free, and, most importantly – it doesn’t wash out, meaning not only will it always be there, it also does not pollute the wastewater streams.

The blend of fibres used by edasi makes for breathable thermoregulated fabric with enhanced cooling and drying that works in all weather conditions. Edasi denim stays cool in the summer and provides warmth in the winter.

“We designed edasi to make life easier with jeans that are versatile and adapt to whatever life throws at you next,” said Omar Abu-Shaaban, founder of edasi. “I do yoga so I know how comfortable apparel can be. I’m incredibly confident these are the most comfortable denims ever made. With my background in international trade I became obsessed with creating a supply chain that leverages the latest advancement in eco-friendly high-performance fibres and raw materials combined with help from designers that spent a majority of their careers with leading athleisure brands. The designs are very functional and made for 'on the go' but at the same time they maintain a minimalist look - something very difficult to achieve, but thanks to talented pattern makers and countless prototypes we are very confident with what we are bringing to the table.”

Fibre2Fashion News Desk (SV)

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