Home / Knowledge / News / Apparel/Garments / Eurojersey's new campaign focuses on marine eco-system

Eurojersey's new campaign focuses on marine eco-system

01
Jun '19
Pic: Eurojersey
Pic: Eurojersey
With a new advertising image, #Realisbetter, Eurojersey with WWF Italy is promoting a universal message of awareness to reduce plastic in sea and sustainable fishing in order to protect sharks. The #SafeSharks project is committed to safeguarding sharks which are at the top of food chain and play an essential role in safeguarding natural equilibrium of the sea.

Eurojersey’s partnership with WWF Italy was set up in 2015 and represents the crowning achievement of the SensitivEcoSystem programme. A new chapter covering the 2018-2021 three-year period continues to pursue the water theme as a resource of the planet, consolidated by a new campaign focused on the marine eco-system, from sustainable fishing to shark protection. The death rate of sharks in the mediterranean as a result of by-catch fishing is still high. It is therefore important to adopt technical solutions to avoid accidental capture with nets and long-lines which also harm many other protected animals such as sea turtles, dolphins and even seabirds.

Eurojersey backs the activity of WWF Italy also by means of its t-shirts in Sensitive Fabrics with regenerated reco nylon which will be donated to fishermen and WWF voluntary workers to help support the #SafeSharks project.

The T-shirts will also be worn during WWF Italy’s Shark Day to be held on July 13 in Monopoli when a number of sharks will be endowed with a special satellite system (tags) able to transmit information on their movements and above all, their survival rate. With the help of satellite monitoring system, it will be possible to safeguard the reproduction and nursery areas of sharks. (PC)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 20th Feb 2020

Bangla garment accessories sector may lose Tk 1500 cr

Bangladesh's garments accessories and packaging sector may incur a...

Pic: Shutterstock

Textiles | On 20th Feb 2020

CV outbreak lowered China's cotton consumption: USDA

The novel coronavirus (CV) outbreak and its potential ramifications...

Pic: paul prescott / Shutterstock.com

Textiles | On 20th Feb 2020

Sri Lanka's textile exports earn $5.596 bn in 2019

Sri Lanka’s earnings from textiles and garments exports increased by...

Interviews View All

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Darshan Mehta, Infinium Polychem

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Textile industry, Head honchos

Textile industry
Head honchos

Athleisure is the current buzzword in fashion

Ken Butts,

Ken Butts

The mission of Swiss company Datacolor is to empower its customers to make ...

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Davide Vigano, Sensoria

Davide Vigano
Sensoria

Sensoria is a leading developer of smart garments and IoMe (Internet of...

Michaela Griggs & Peggy Schulz, Barco Uniforms

Michaela Griggs & Peggy Schulz
Barco Uniforms

Founded in 1929, Barco Uniforms started as an apparel company for beauty...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search