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Eurojersey's new campaign focuses on marine eco-system

01
Jun '19

Pic: Eurojersey

With a new advertising image, #Realisbetter, Eurojersey with WWF Italy is promoting a universal message of awareness to reduce plastic in sea and sustainable fishing in order to protect sharks. The #SafeSharks project is committed to safeguarding sharks which are at the top of food chain and play an essential role in safeguarding natural equilibrium of the sea.

Eurojersey’s partnership with WWF Italy was set up in 2015 and represents the crowning achievement of the SensitivEcoSystem programme. A new chapter covering the 2018-2021 three-year period continues to pursue the water theme as a resource of the planet, consolidated by a new campaign focused on the marine eco-system, from sustainable fishing to shark protection. The death rate of sharks in the mediterranean as a result of by-catch fishing is still high. It is therefore important to adopt technical solutions to avoid accidental capture with nets and long-lines which also harm many other protected animals such as sea turtles, dolphins and even seabirds.

Eurojersey backs the activity of WWF Italy also by means of its t-shirts in Sensitive Fabrics with regenerated reco nylon which will be donated to fishermen and WWF voluntary workers to help support the #SafeSharks project.

The T-shirts will also be worn during WWF Italy’s Shark Day to be held on July 13 in Monopoli when a number of sharks will be endowed with a special satellite system (tags) able to transmit information on their movements and above all, their survival rate. With the help of satellite monitoring system, it will be possible to safeguard the reproduction and nursery areas of sharks. (PC)

Fibre2Fashion News Desk – India

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