The collaboration begins with the launch of a smart products pilot program leveraging Evrythng's platform and Avery Dennison's sustainable unique identity labels, coupled with the SAC's industry-leading Higg Index. The Higg Index is a standardised measurement tool that enables brands, retailers, and manufacturers of any size to understand their environmental, social and labour impact and identify areas of improvement. The pilot program enables participating brands to test how Higg Index performance information can be shared directly to consumers and other stakeholders via unique digital identities and smart labels on products.
Through global packaging partnerships, Evrythng enables brands to digitise their products at the point of manufacture with software identities in the cloud. These #BornDigital products allow brands the ability to capture and share sustainability information anywhere in the supply chain, delivering incremental business value while providing consumers with greater product transparency, which they can use to make informed purchasing decisions rooted in sustainability.
"Sustainability has the power to influence consumer purchase behaviour. Through our partnership with the Sustainable Apparel Coalition and Avery Dennison, we are giving some of the leading apparel brands the ability to explore how to use cloud-connected digital identities on their products to be increasingly transparent with consumers about their sustainability credentials in order to build and strengthen their direct customer relationships," said Andy Hobsbawm, co-founder and CMO at Evrythng.
"The Higg Index allows SAC members to take full accountability for their environmental and societal impact. The introduction of unique digital identities on products provides a new and better way for brands to capture and share this information. Our partnership with Evrythng and Avery Dennison accelerates our progress toward realising a vision of consumers using the Higg Index to evaluate and influence the product choices they make," said Jason Kibbey, CEO at the SAC.
"Avery Dennison RBIS is committed to providing responsible, innovative solutions to customers as part of our core value of sustainability. We are thrilled to be working with Evrythng and the SAC to further help leading apparel and footwear brands create value and drive innovation, while also delivering positive social and environmental impact," said Michael Colarossi, vice president, innovation, product line management and sustainability at Avery Dennison RBIS.
The Evrythng, Avery Dennison, and SAC On-Product Sustainability and Transparency pilot program will run between May and July 2017. (KD)
Fibre2Fashion News Desk – India
| On 28th May 2022
The US economy will continue to expand for the rest of this year, the ...
| On 28th May 2022
Garment exports from Sri Lanka stood at $1360.6 million in...
The Nordic Swan Ecolabel, the official ecolabel of the Nordic...
Liquidity is a primary issue in Indian context
Led by MMF, Indian apparel exports likely to double in next 3 years
Strongly believe in 'people first' policy.
In the year 2015, AND Designs India Limited re-branded itself as House of...
Since 2015, Universal Sportsbiz Pvt. Ltd. (USPL) has been shaking up the...
<font color="#333333" face="Helvetica, sans-serif">IDELAM is a...
Tonny De Beer
PFNonwovens (PFN) was established in 2018 by the combination of two...
Fitesa is a leader in the nonwoven fabrics industry, specialising in...
Jaanuu, a vertically integrated e-commerce company, has reimagined the...
Vidur Adlakha & Riccardo Bennidini
With an active presence in US, Italy and India, clothing brand La Fuori...
Label Archana Jaju
<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...
Abhishek Bajaj & Samiksha Bajaj
Samshek is a fashion forward tech brand which combines digital experience...
Letter to Editor
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.