The collaboration begins with the launch of a smart products pilot program leveraging Evrythng's platform and Avery Dennison's sustainable unique identity labels, coupled with the SAC's industry-leading Higg Index. The Higg Index is a standardised measurement tool that enables brands, retailers, and manufacturers of any size to understand their environmental, social and labour impact and identify areas of improvement. The pilot program enables participating brands to test how Higg Index performance information can be shared directly to consumers and other stakeholders via unique digital identities and smart labels on products.
Through global packaging partnerships, Evrythng enables brands to digitise their products at the point of manufacture with software identities in the cloud. These #BornDigital products allow brands the ability to capture and share sustainability information anywhere in the supply chain, delivering incremental business value while providing consumers with greater product transparency, which they can use to make informed purchasing decisions rooted in sustainability.
"Sustainability has the power to influence consumer purchase behaviour. Through our partnership with the Sustainable Apparel Coalition and Avery Dennison, we are giving some of the leading apparel brands the ability to explore how to use cloud-connected digital identities on their products to be increasingly transparent with consumers about their sustainability credentials in order to build and strengthen their direct customer relationships," said Andy Hobsbawm, co-founder and CMO at Evrythng.
"The Higg Index allows SAC members to take full accountability for their environmental and societal impact. The introduction of unique digital identities on products provides a new and better way for brands to capture and share this information. Our partnership with Evrythng and Avery Dennison accelerates our progress toward realising a vision of consumers using the Higg Index to evaluate and influence the product choices they make," said Jason Kibbey, CEO at the SAC.
"Avery Dennison RBIS is committed to providing responsible, innovative solutions to customers as part of our core value of sustainability. We are thrilled to be working with Evrythng and the SAC to further help leading apparel and footwear brands create value and drive innovation, while also delivering positive social and environmental impact," said Michael Colarossi, vice president, innovation, product line management and sustainability at Avery Dennison RBIS.
The Evrythng, Avery Dennison, and SAC On-Product Sustainability and Transparency pilot program will run between May and July 2017. (KD)
Fibre2Fashion News Desk – India
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