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Expand changing use of social and web resources
Jun '17
With over 400 million impressions to date and web traffic of over two million users to their client's websites, Expand Digital Agency (www.thinkeyb.com) is revolutionising the way that small businesses use their social and web resources. Through digital advertising and relevant content and outreach strategies, Expand is building client's customer base.

Expand has also proven to drive targeted customers to websites and increase sales conversions.

Recently, the company launched a website refresh for Arctic Cool, www.arcticcool.com, which resulted in an eight per cent conversion within the first hour of launching with features and upgrades such as cart optimisation for faster check out and ease of payment processing, updated mobile experience keeping all navigation (and buying process) on one screen limiting thumb movement, easier user experience on both mobile and desktop interfaces, increasing average sale by predicting consumer behaviour and preferences while also incorporating suggested items for best consumer experience, improved aesthetics and mobile imagery and website organization: the use of different types of categories for activewear and functional categorisation.

Due to the innovative cart features for faster check out using behavioural targeting and intuitive forecasting the shopping cart is now creating 13 per cent return.

The genius behind the newly optimised website comes from the three points of distinction that define the digital agency's manifesto - targeted advertising, creation and utilisation of significant content for story telling, and conversation management and outreach.

With these three elements combined and caring attention to digital customer service (including expedient response time and a personal touch), Expand’s marketing strategy has driven customers to client websites and optimised the point of sale.

"We are a data-driven company. We use data to inform our strategies and drive our content and creative efforts," says president and founder Jimmy Clarke.

Partner Amanda Stein comments, "We fuel brand's ongoing success by integrating our three-step process through data-driven strategies to target and connect with customers."

Expand believes strategic branding and content coupled with a strong understanding of consumer behaviour, demographics, and interests will continue to drive engagement and create great success for its clients. Using conversions, advertising, and re-marketing as additional resources to directly target consumers, the company's marketing strategy has shown its accuracy and conversion with the recent refresh of the Arctic Cool Website.

"Expand has been a critical part of Arctic Cool's successful launch. Their team of dedicated professionals has worked both hard and smart to get our product in front of potential consumers. They developed then executed a strategic balance between revenue conversion and long-term brand building. They are responsive, dedicated, focused, and results-oriented. They're the best partners we have and all you will need!" Darren Talbert vice president, Arctic Cool, says. (SV)

Fibre2Fashion News Desk – India

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