Indian online retailer Flipkart has scaled up its Smart Fulfilment programme by including nearly 100 sellers in the programme, in a bid for shipping ease and shorter delivery times. The Smart Fulfilment programme helps reduce the number of steps needed to ship an order, thereby providing a cost benefit for logistics, apart from speeding up delivery.
"We had launched the pilot with three sellers in the Big Billion Days Sale in October and presently cover over 100 sellers in three cities now,” Anil Goteti, head of marketplace at Flipkart was quoted as saying by a leading daily. “Over the next quarter, we plan on ramping this to 10 cities across India."Indian online retailer Flipkart has scaled up its Smart Fulfilment programme by including nearly 100 sellers in the programme, in a bid for shipping ease and shorter delivery times. The Smart Fulfilment programme helps reduce the number of steps needed to ship an order, thereby providing a cost benefit for logistics, apart from speeding up delivery.#
Goteti added that the basic infrastructure the seller needs to invest in, are warehouse racks, bins, a printer, etc.
“The investment helps the seller expand efficiency of picking; reduce mistakes, thereby reducing returns, with the return on investment visible in six to eight months," he informed.
The online retailer ranks sellers in various categories like gold, silver and bronze, which is based on number of orders, quality of product and fulfilment criteria. (AR)
Fibre2Fashion News Desk – India