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Flipkart to relaunch fashion as core category
30
Dec '16
Courtesy: Flipkart
Courtesy: Flipkart
Flipkart, one of India’s biggest online retailers is revamping and relaunching its core fashion category, which will now sport a more glamorous and vibrant look. The online retailer has appointed a team of 100 style consultants, who will help curate and design clothing based on searches made by shoppers on the Flipkart ecommerce website.

A leading daily quoted Flipkart as saying that it will tie up with various brands, celebrities, and Bollywood and Hollywood movies, as the online retailer is of the opinion that in case of fashion, customers get influenced by celebrities.

According to Rishi Vasudev, vice-president for fashion retail at Flipkart, their data suggests that fashion shoppers are mainly influenced mainly by celebrities, Bollywood, Hollywood, etc and so the revamped section will see the selection presented in this form. (AR)

Fibre2Fashion News Desk – India


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