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Footwear brand OTBT goes technical with Forever

14
Jun '19
Pic: OTBT
Pic: OTBT
Off The Beaten Track (OTBT), a women’s travel-inspired fashion footwear brand, has increased its technical details in its summer line Forever. This new summer line has a brand new anti-microbial sock to keep foul smells away, as well as additional arch support for varying foot sizes. A special no skid sole has also been added for even further stability.

OTBT Forever channels the iconic style and spirit of the travel brand while enhancing the consumer’s experience. With a strong focus on the science of comfort and support, the Forever collection is designed to revolutionise the comfort of footwear. With a variety of fits, widths, and arch supports, the Forever line is engineered for the wearer to feel a difference from the very first step.

"OTBT Forever is all about offering technical comfort features in contemporary styles. We really dug into the consumer to see what it is they were looking for to create a product line that suits their needs as well as their lifestyle,” creative director Kristina Petrick said.

OTBT Forever channels the iconic style and spirit of the travel brand while enhancing the consumer’s experience. “We are adding some additional exciting materials you'll hear about soon, including FlexCork technology that bends with each step as you move," Petrick said.

OTBT is also planning to launch additional technical materials to be announced later for SS20. (RR)

Fibre2Fashion News Desk – India


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