Fashion and lifestyle brand Frank And Oak has come out with new sustainability goals to be achieved by 2022. The five goals which include eliminating the use of virgin materials are aimed at reducing the brand’s impact on the planet. These put emphasis on utilising recycled materials and renewable energy sources and carbon offsets to protect the environment.
Frank And Oak has been recently certified as a B Corporation (2019). Certified B Corps meet the highest standards of verified social and envisronmental performance, transparency, and accountability and are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment.
"The climate crisis is an issue that is deeply important to us at Frank And Oak. Over the last few years, we have been able to be nimble and agile to adapt our business practices to better serve our planet, and as well, our customers," says Ethan Song, Frank And Oak's CEO and co-founder. "Though we have made significant strides, we recognise that there is still so much we need to do as the climate crisis continues to worsen. This is why we have set such ambitious goals, to remain accountable to ourselves, our customers and our communities."
The Montreal-based company has outlined five sustainability goals that involve eliminating the use of virgin materials and increasing responsible energy and operations practices. By 2022, Frank And Oak aims to cut all virgin plastic in their supply chain. The first step towards this goal is currently underway as the brand begins to use exclusively 100 per cent compostable, plant-based bags for shipping, while also removing excess shipping packaging.
Goal 2 is on zero virgin polyester. Frank And Oak will only use recycled polyester fibres to make shell fabrics, labels, and trims in an effort to eliminate all virgin polyester in their supply chain by 2022.
As per the Goal 3, Frank And Oak will increase collaborations with local and international partners to reduce logistics mileage and offset last mile GHG. By 2022 Frank And Oak will further these offset activities to include all markets they operate in.
Frank And Oak plans to run its headquarters, warehouse, and retail stores on 100 per cent renewable energy by 2022. This is Goal 4. New facilities will have green energy sources, water meters, and waste management systems incorporated into their building plans.
As part of Goal 5, Frank And Oak headquarters will remain Fair Trade certified and they will also continue to work with local partners to use furniture that is either second-hand or sustainably made in all Frank And Oak stores and the brand's headquarters. Frank And Oak's zero-waste philosophy will be enforced company-wide by providing employees with training, zero-waste challenge initiatives, and reusable materials.
Fibre2Fashion News Desk (SV)