French brand Chargeurs unveils digital asset studio in CLO-SET Connect

13 Jul '21
2 min read
Pic: Business Wire
Pic: Business Wire

Chargeurs, France-based leading apparel interlinings manufacturer, and CLO Virtual Fashion, the world leader in 3D garment simulation technology, has announced that Chargeurs’ digital assets are now available in the CLO-SET Connect virtual open marketplace. Chargeurs provides end-to-end solutions for the world’s leading fashion and apparel brands.

The two companies’ exclusive partnership, first announced last year, will empower designers with comprehensive 3D rendering and pattern-making capabilities that diminish the need to create and ship physical samples, preventing material waste and significantly shortening product development cycles and time to market, Chargeurs said in a press release.

“The pandemic has revealed how crucial end-to-end supply chain digitisation is, not only to create a more sustainable fashion industry, but to ensure business continuity amid disruptions. CLO has long been a market leader in 3D design technology innovation, and we’re pleased to make some of our most popular products available to all designers via the CLO-SET Connect marketplace. This partnership makes the design process more efficient and sustainable, ensuring apparel companies can easily add our products to their digital iterations to create true-to-life virtual designs that detail exactly how fabrics will drape and fit, dramatically reducing the need for physical sampling,” Audrey Petit, managing director of Chargeurs said in a statement.

“Our CLO-SET Connect is the first global community for fashion creators that combines a marketplace, portfolio management tools and networking solutions. As the first interlinings company to offer its catalogue of digital assets on our marketplace, Chargeurs is driving sustainable innovation and giving designers the ability to see exactly how clothes will look, drape and fit when finished,” Simon Kim, CEO of CLO Virtual Fashion said.

In addition to making its product catalogue available for purchase on CLO-SET Connect, Chargeurs has created The Fusion Line digital showroom, which links directly to CLO’s marketplace, giving designers a quick and easy way to get to the products they need to complete their virtual creations. Designed by the award-winning MET Studio, the virtual showroom offers an immersive digital experience for Chargeurs’ customers and features a gallery of products from the Chargeurs Fusion Line of performance materials for multiple fashion, apparel, and accessories categories.

Fibre2Fashion News Desk (GK)

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