Home / Knowledge / News / Apparel/Garments / Full-figure bra sizes growing segment in US: NPD report
Full-figure bra sizes growing segment in US: NPD report
17
Jun '18
Courtesy: Pixcel
Courtesy: Pixcel
Full-figure sizes (38+) are a growing segment within non-sport bras, now accounting for 43 per cent of dollar sales. The top selling bra size in the US is 38C, according to the Bra Sizing Report from The NPD Group, illustrating the importance of the full-figure segment. New visibility into bra sizing indicates expansion into extended sizing.

In 2017, US women’s bra sales held steady at nearly $7 billion, but the $5.2 billion non-sport bra segment declined slightly. The Future of Apparel, a new report from NPD, projects dollar growth in non-sport bras through 2019, indicating the segment is ripe for opportunity.

“The underserved full-figure and plus-size market continues to be one of retail’s major merchandising mistakes,” said Marshal Cohen, chief industry advisor, The NPD Group, Inc. “With retailers focusing on assortment productivity, brands adding new styles become a harder sell in proposition, but size extensions are a straightforward way to expand on successful existing assortments.”

Alpha sizing – commonly referred to as simple-sizing (S/M/L/XL) – is also on the rise in non-sport bras. In 2017, alpha-sized non-sport bras captured 18 per cent of non-sport bra dollar sales, which was an increase of three share points compared to the prior year. This growth directly aligns with the prevalence of comfort trends in overall apparel, says the report.

“Bra sizing insights at this level of granularity, which are critical to understanding and meeting the needs of the consumer, have not been accessible by the industry up to this point,” added Cohen. “Loyalty is a natural consequence of personal purchases, and providing the full-figure market with the bra options they seek expands the potential for a loyal customer base.” (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Prime Minister's Office, UK

Textiles | On 15th Nov 2018

British PM May secures cabinet support on Brexit

The British cabinet on 14 November backed a draft withdrawal...

India expands paperless processing of export documents

Apparel/Garments | On 15th Nov 2018

India expands paperless processing of export documents

To improve ease of conducting business and promote paperless...

Pak textile mills assured of ECC decision implementation

Textiles | On 15th Nov 2018

Pak textile mills assured of ECC decision implementation

The Pakistani prime minister’s advisor for commerce, textile,...

Interviews View All

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Stefan Warnaar, Peak to Plateau

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Mario Ploner,

Mario Ploner

<div>Italian company Tecnomeccanica Biellese specialises in planning and...

Hardik Sanghvi,

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Johan Berlin, Investkonsult Sweden AB

Johan Berlin
Investkonsult Sweden AB

Investkonsult Sweden AB are consultants in the nonwoven and absorbent...

Urs Stalder, Sanitized AG

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Tony Ward, Tony Ward

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search