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Future Lifestyle brands bag awards at CMO Asia 2017
Sep '17
Courtesy: Future Lifestyle
Courtesy: Future Lifestyle
Scullers, Jealous 21 and Urbana of Future Lifestyle Fashions Limited, have bagged awards at the eighth edition of CMO Asia, under the categories of Marketing Campaign of the Year, Best Facebook Campaign and Best Social Media Integrated Campaign respectively. The awards held recently in Singapore, recognised most innovative campaigns in digital arena.

It is a forum bringing elite marketers, brand custodians, advertising & brand creative honchos. It acknowledges and recognises global leaders across the industry for contribution in making a difference to the industry and society.

"At Future Lifestyle Fashions, we are always striving and pushing ourselves to come up with unique and innovative marketing strategies which are impactful and well integrated; catering to the audience at all points of consumption," said Shibani Mishra, chief marketing, Future Lifestyle Fashions Limited.

"The prestigious awards from CMO Asia bring immense pleasure and further reinforce our belief in our Online-to-offline approach. We bring innovation and novelty in all our marketing campaign we do," added Mishra.

Scullers' 'Chinos for India' campaign called out all the chino wearers from across the nations, to donate their old trousers for a brand new Cuban Chinos. In association with Goonj, a non-governmental organisation, the brand distributed trousers that were collected to families in need across the country. Through this campaign, Scullers distributed 10,000 trousers to families in need and sold 10,000 brand new Cuban Chinos. The integrated campaign blended online and offline marketing.

Jealous 21’s 'Free Jeans Day' conducted a unique drive that received tremendous response from the target audience on the social media platform. The campaign was a case study for an omni-channel marketing strategy, where customers were holistically engaged in both online and brick and mortar retail.

The brand Urbana’s #UrbanaShirtStory, revolutionised formal shirts segment with breakthrough technologies in fabric and unmatched craftsmanship. The campaign was a unique approach of Online-to-offline marketing, taken by the brand to effectively leverage the social media in reaching out to the right target audience and further drive them to the retail stores through a strong consumer offer. (RR)

Fibre2Fashion News Desk – India

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