Fynd, India’s innovative online fashion portal, has marked its position as the country’s largest omni-channel network, with a massive integration channel that spreads to every corner of the country. Fynd, which is on a rampant integration spree with numerous stores added as its partners each month, has already added over 8500 brand stores on its network.
This has ensured that Fynd provides the fastest delivery of products amongst all the e-commerce players, while maintaining impeccable quality of items.
Fynd has achieved an inventory figure of 500k units, which is at par with the biggest e-commerce players in India. Thus, chances are pretty slim for buyers on Fynd to come across those frustrating ‘Out of Stock’ notifications! Its reach and user-base has strengthened on a pan-India basis, with Hyderabad, Jaipur and Delhi emerging as the most responsive territories. Interestingly, even quieter towns and tier-II cities such as Vishakhapatnam, have achieved a higher position than many major cities such as Bengaluru, Pune, Chennai etc. reflecting Fynd’s connect amongst the non-metro crowd of India. Cities such as Patna, Khorda, Warangal, Surat, Bhopal, Dhanbad, Vizianagaram account for 30 per cent of the total orders on Fynd.
One of the most successful achievements of Fynd has been its MAU figures, which have been growing at a stellar rate. MAU or Monthly Active Users, refers to the number of unique users in the past 30 days. Fynd, which registered a 400k MAU in May, has achieved a three-fold growth and completed its MAU for August at a whopping 1.3 million users. Moreover, the MAU numbers have reported the same, and sometimes better growth for the current month of September as well.
Commenting on the recent achievements, Fynd co-founder Harsh Shah said, “The recent figures describing Fynd’s achievements concur with our vision of making the platform India’s largest, most efficient and popular fashion portal. We have achieved a unique synchronisation between our online and offline operations to provide customers with a superlative experience. Our tie-ups with the best Indian and international brands, most recently the famous European menswear brand Celio, stands testament to our continuous efforts at providing the best brands to our customers. Our technological innovations, such as Fynd Store, further simplify the shopping experience, apart from augmenting the in-store sales, making it a win-win situation for our retail partners and our customers. Through an approach that provides the best of both worlds to customers, we at Fynd aim to revolutionise how Indians shop!”
A host of Fynd’s features, such as the in-store screen (via Fynd Store) to provide buyers with the complete inventory layout on-screen have popularided the platform immensely with shoppers who love shopping in the stores. Its platform has also recorded a massive growth, from one million users in August last year to a user base figure of five million, with 60 per cent transactions happening online. (SV)
Fibre2Fashion News Desk – India