Home / Knowledge / News / Apparel/Garments / Gap brings its brand cache to CanopyStyle
Gap brings its brand cache to CanopyStyle
Aug '17
Courtesy: GAP
Courtesy: GAP
Canopy has announced that Gap, the largest specialty retailer in the US, is bringing its significant brand cache and market influence to CanopyStyle. Now the fashion industry’s fastest moving environmental initiative has over 100 global brands and designers, pledged to end the use of ancient and endangered forests in rayon and viscose supply chain.

There has been a spike in 2017 in US fashion brands and organisations joining the effort to help conserve the world’s forests, as currently over 120 million trees are logged to make rayon each year.

Gap, which includes the iconic namesake the GAP, as well as Old Navy, Banana Republic, Athleta, and Intermix, announced their Wood-Derived Raw Materials Policy as a key initiative in their efforts to combat global climate change and forest degradation. Gap has committed to work with Canopy, the CanopyStyle brands and global rayon and viscose producers to free the supply chain of ancient and endangered forest fibre from controversial sources.

“With global forests storing more than 700 billion tonnes of carbon, it’s great news that Gap is bringing their five instantly recognisable brands and considerable market share to Canopy’s work to protect the world’s endangered and high carbon value forests,” said Nicole Rycroft, Canopy’s executive director. “We’ve seen a strong surge in US brands taking action to stop their rayon fabrics from contributing to deforestation or forest degradation in 2017 and welcome the Gap to this broader movement of US brands taking climate leadership.”

According to the United Nations, global forests are the second largest storehouse of greenhouse gases and 25 per cent of the global population – 1.6 billion people – depend on forests for their survival and livelihood.

The announcement follows hot on the heels of the partnerships announced between Canopy and the US Fashion Industry Association (USFIA), and its 200 US-based brands as well as large US conglomerate VF Corporation, which includes brands such as the North Face, Timberland and Vans. The collaboration between Canopy, the international not-for-profit organisation, and Gap is the latest milestone in the CanopyStyle movement to ensure that being stylish doesn’t have to cost the earth.

Man-made cellulosic fibres are commonly referred to as either viscose, or as rayon, and encompass rayon, viscose, modal and other trademarked fabrics such as Tencel or Lyocell. (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 26th Feb 2021

Indonesia imposes ADD on RMG products

Indonesia recently imposed anti-dumping duty (ADD) equivalent to a...

Pic: Shutterstock

Textiles | On 26th Feb 2021

ITC supports boosting Tajik textile-clothing sector's

As part of the International Trade Centre's (ITC) intensive training...


Textiles | On 26th Feb 2021

GOTS certifications grow by 34 per cent in 2020

In 2020, the number of GOTS certified facilities have reported a...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Good tidings expected for textile industry

Sunil Kumar Sharma, Loknayak JPNSSSG Ltd

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Roz Guarnori,

Roz Guarnori

FESPA Global Print Expo 2019, to be held in Munich from May 14-17, is...

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Madison Maxey, Loomia

Madison Maxey

Loomia designs and manufactures soft circuit systems that can be produced...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Silverio Baranzano, Fitesa

Silverio Baranzano

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Aneeth Arora, Péro

Aneeth Arora

The Woolmark Company has partnered with handmade fashion label Péro and...

Ritu Kumar, Label Ritu Kumar

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search