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Available through a dedicated brand store, the partnership will kick off by offering Gap’s Summer 2017 collection. Included in Gap’s broad assortment available on Amazon.in are seasonal favorites such as denim, logo, shorts, and dresses as well as comfortable and lightweight GapKids and babyGap styles.
"We are very excited to provide India-wide access to Gap merchandise for customers with Amazon Fashion. As a front runner in the online retail space, Amazon Fashion is the perfect partner for an iconic brand such as Gap to reach customers in India markets where Gap doesn’t currently have physical stores. We see tremendous support from our shoppers around the exclusive Gap store on Amazon and we look forward to creating new Gap fans in the Indian market," said J Suresh, managing director and CEO at Arvind Lifestyle Brands Ltd.
Gap brand entered the India market through franchise-operated stores in 2015, in partnership with Arvind Lifestyle Brand Limited.
"The addition of this classic brand is a testament to our commitment towards providing the world’s most popular fashion brands that customers absolutely love to shop for. With this association, Amazon.in becomes the first e-commerce player to make Gap available across India’s 19,000 postcodes," said Arun Sirdeshmukh, head, Amazon Fashion India.
With over two million fashion products, Amazon Fashion is amongst the largest fashion stores in India with selection across apparel, shoes, handbags, fashion and more. Since the start of 2017, Amazon Fashion launched iconic brands like Under Armour, Marks & Spencer, Mothercare, Michael Kors among others and its growing selection includes Aeropostale, Emporio Armani, Versus by Versace, Calvin Klein, Levi’s, Replay and many more.
Amazon is constantly exploring new innovations in technology to enhance the customer experience online. In addition to providing customers with an intuitive search and browse experience, Amazon Fashion has further elevated the experience by allowing customers to shop seamlessly for their favourite brands using the ‘Top Brands’ filter and also recently launched ‘auto-exchange’ feature. (KD)
Fibre2Fashion News Desk – India
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