Gen.G Esports partners with Meta Threads

31 Jul '19

1 min read

Pic: Gen G

Gen.G Esports has signed a manufacturing and distribution deal for North America with Meta Threads. Gen.G, the parent company of the Seoul Dynasty, and hosting some of the top players and teams across nine games, is one of the largest esports organisations worldwide. The goal is to improve brand merchandise and logistics for North American fans.

Meta Threads continues to create the trend in gaming apparel and joined Gen.G to create a full solution for their popular players and teams to design and create a line of gear that captures the Gen.G spirit.

"We're really excited to work with Meta Threads to expand our merchandise offering in the US. They are a great partner for us and will help us continue to build and reach out to a unique fanbase around the world. We've got a lot of exciting plans ahead for all our fans," Arnold Hur, COO of Gen.G said.

Reaching out to fans and giving them a variety of gear to choose from is core to both Meta Threads and Gen.G’s direction. As esports grows quickly across the globe, organisations continue to look for the best ways to reach their fans. (SV)

Fibre2Fashion News Desk – India

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