GFG announces partnership between H&M & Zalora

05 Oct '20

3 min read

Pic: Global Fashion Group

Global Fashion Group (GFG), the leading online fashion & lifestyle destination in growth markets, has announced the launch of a two-month partnership between Hennes & Mauritz (H&M) and Zalora Philippines. Zalora is the first e-commerce platform H&M has worked with in the region. H&M is a leading Swedish multinational clothing-retail company.

The two-month partnership with global fashion brand, H&M will be available from October 1- November 30, 2020 on the Zalora Philippines website, where customers can shop a diverse range of H&M apparel, shoes, bags and accessories ranging from ladies, young ladies, men, and kids.

The partnership is not only Zalora’s biggest brand launch in 2020 to date, but also broadens access to innovative options for the conscious shopper. H&M’s ladies fall collection will feature sustainable pieces built around recycled materials, giving new life to old PET bottles, old garments, or textile off-cuts. All the pieces from the kids’ category are also made with 100% sustainably sourced cotton and zero harmful chemicals. Shoppers may easily search for these sustainable finds by using Zalora’s Earth Edit filter on the website and app, according to a press release by GFG.

“We are delighted to collaborate with Zalora on this new journey that we are exploring in the Philippines. For us to meet new and existing customers where they are and when they want is something we have been looking forward to. They will be happy to find stylish and basic essentials that are affordable and friendly to our planet, true to our business idea of offering all our customers fashion and quality at the best price in a sustainable way. Zalora’s values and culture align well with ours and we admire their commitment to providing good and trustworthy customer experience, something that we deeply commit to at H&M,” Sylvain Crouzat, country sales manager for H&M Philippines said.

“In true Zalora style, we are kicking off the final quarter of the year with a bang through this very exciting partnership with H&M. Since we launched Zalora, H&M has been among the most sought-after brands by our customers so we’re excited to allow them to conveniently shop their favourite brand from the safety of their homes, especially during this time. As advancements in technology continue to push fashion to more progressive heights, H&M and Zalora are at the forefront of this endeavour. The collaboration reflects how both brands are committed to expand opportunities and options for shoppers in the digital age,” Zalora co-founder and CEO, Paulo Campos III said.

Fibre2Fashion News Desk (GK)

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