In Q4 2018 the NMV reached €452 million, growing 22.4 per cent on a constant currency basis. The Q4 revenue was €357 million, representing constant currency growth of 17.7 per cent, said GFS in a press release.
“It has been a year of significant progress for GFG. We continued to execute our growth strategy, building new and strengthening existing brand partnerships as well as enhancing our inspiring and seamless customer experience,” said Christoph Barchewitz and Patrick Schmidt, co-chief executive officers, GFG. “Through our best-in-class fulfillment infrastructure and intuitive online shopping experience, we have delivered over 27 million orders to 11.4 million active customers. These efforts are clearly reflected in our results.”
In Asia Pacific (APAC) region, active customers of GFG reached 3.5 million in the year, growing by 18.3 per cent YoY. Full year and Q4 2018 NMV was €502 million and €160 million respectively. The company’s full year revenue in APAC was €409 million. The fourth quarter in 2018 was a peak sales period for both The Iconic and Zalora brands of the company in APAC region. The Iconic delivered the highest sales month ever in November 2018.
In Latin America (LATAM) region, active customers reached 5.2 million, increasing 16.5 per cent YoY. Full year NMV reached €484 million, an uplift of 18.5 per cent from 2017. In Q4 2018, NMV of €148 million represented 15.8 per cent uplift YoY, on a constant currency basis. LATAM achieved full year revenue of €359 million.
In the Commonwealth of Independent States (CIS) region, active customers grew by 7 per cent YoY reaching 2.7 million. Full year NMV of €467 million represented a growth of 13.9 per cent from 2017. NMV of €144 million in Q4 2018 increased YoY by 15.6 per cent on a constant currency basis, resulting in Q4 2018 revenue of €115 million.
In Q4, GFS also partnered with and launched, O’Stin, a popular Russian fashion brand with over 700 offline stores, which is now available online to all Lamoda customers. (PC)
Fibre2Fashion News Desk – India