Google betters search to make online apparel buying easier

20 Jan '20

2 min read

Pic: Google

Google has updated its search function to make searches on apparel and accessories easier, according to a recent blog post by the company, which said irrespective of the apparel type searched, it is always helpful to see a number of options at different stores. However, it is not always easy to know where to search, how to compare and decide where to buy.

“Search has always let you find links to different products and stores, but starting today and rolling out this week, you’ll begin to see clothes, shoes and accessories from across the web in one place on Search on your mobile device, so you can easily browse lots of different stores and brands at once,” the company said.

To start using the service, a customer has to type in the name of the accessory he is looking for in the Google search bar. Google will then identify products that are popular in that category from all over the Internet and put them together in a new section.

Users can filter results by department, style, size type or even look at more images of a product. There’s also a link to a product’s website if someone wants to learn more.

“Once you know what you want to buy, it can sometimes be hard to uncover all the different stores that carry an item so you can pick exactly what you want,” Google said.

Google’s new search option operates by indexing and organising products from more than a million shops, and it is always updating the information. Google said it doesn’t charge sites to be a part of its search index, and participating retailers can be a part of the new index for free.

Fibre2Fashion News Desk (DS)

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