>>
Home / Knowledge / News / Apparel/Garments / Google, Levi's launch Jacquard versions of Trucker Jacket

Google, Levi's launch Jacquard versions of Trucker Jacket

04
Nov '19
Google and Levi’s recently announced launch of Jacquard-enabled versions of Levi’s Trucker Jacket. Google’s Jacquard is a new wearable tech that uses functional fabrics and conductive yarns to allow the wearer to interact with his clothing and, by extension, the phone in his pocket. A Levi’s jacket launched in 2017 with this technology did not catch on.

A few weeks ago, Saint Laurent launched a backpack with Jacquard support, but it is expensive at $1,000.

The new jackets will come in different styles, including the Classic Trucker, the Sherpa Trucker, and men and women versions. In addition to the United States, it will be available in Australia, France, Germany, Italy, Japan and the United Kingdom.

A dongle in your jacket’s cuff connects to conductive yarns in your jacket. The user can then swipe over his cuff, tap it or hold his hand over it to issue commands to his phone. You use the Jacquard phone app for iOS or Android to set up what each gesture does, with commands ranging from saving your location to bringing up the Google Assistant in your headphones, from skipping to the next song to controlling your camera for selfies or simply counting things during the day, like the coffees you drink on the go.

If you have Bose noise-canceling headphones, the app also lets you set a gesture to turn your noise cancellation on or off. In total, there are currently 19 abilities available, and the dongle also includes a vibration motor for notifications.

The dongle can be shifted from garment to garment, while for the original jacket, the dongle only worked with this one specific type of jacket. The dongle, too, is significantly smaller and more powerful. It also now has more memory to support multiple products.

Fibre2Fashion News Desk (DS)


Must ReadView All

Pic: Shutterstock

Textiles | On 20th Jan 2022

Chinese central bank cuts rates on medium-term loans, reverse repos

The People's Bank of China recently cut interest rates of its...

Pic: Shutterstock

Retail | On 20th Jan 2022

Clothing retail sales in US grew 33.1% during holiday season: NRF

Retail sales during 2021’s November-December holiday season grew 14.1 ...

Pic: Shutterstock

Textiles | On 20th Jan 2022

ILO downgrades labour market recovery forecast for 2022

Geneva-based International Labour Organisation (ILO) has downgraded...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Global supply chain collapsed during the pandemic

Textile Industry, Head Honchos

Textile Industry
Head Honchos

Increase foreign exchange and create jobs

Textile Industry, Head honchos

Textile Industry
Head honchos

Delay in adopting water sustainability both financially & environmentally...

Chini Chouhan,

Chini Chouhan

Founded by Chini Chouhan, her eponymous brand specialises in women's...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

 Natacha Defeche, Edana

Natacha Defeche
Edana

Since 1971, EDANA, the International association serving the nonwovens and ...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Sujata & Taniya Biswas, Suta

Sujata & Taniya Biswas
Suta

Founded by <b>Sujata and Taniya Biswas</b>, Suta is a humble brand which...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Esprit Europe Services GmbH
Brandix Lanka Limited
Benetton Group
NITI Aayog
Abit
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Sportswear Company Spa
Amazon China
Desigual - ABASIC, S.A.
H;&M Hennes ;& Mauritz (Far East) Ltd
BIANCA
Rosset ;& Cia Limited
Gap International Sourcing Limited
Alix Partners
IDH – The Sustainable Trade Initiative
Chori Company Limited
Helly Hansen Far East Ltd
Varner AS Retail
KIABI
G-Star Raw C.V.
Splash
Rayonese Textile Inc., Division de Culp Inc.
Gloria Jeans
OVS Hong Kong Sourcing Ltd.
Vardhman Textile Ltd
THE BOMBAY DYEING ;& MFG.CO. LTD
Lifestyle
Lisa S.P.A.
SHAHI Exports Pvt Ltd
Chico’ FAS
Aramark Uniform ;& Career Apparel, LLC
Gatsby Africa
T.T. Limited
Hirdaramani International Export Private Limited
C;&A Sourcing International Ltd
Tommy Hilfiger
Under Armour Global Sourcing Ltd
Maceton Limited
International Textile Manufacturers Federation
Guess Europe Sagl,
Groz-Beckert East Asia LLP
Permoda(Koaj/Armi/Pronto/Bkul)
Decathlon
Page Industries Limited (Bangalore)
IKEA of Sweden AB
LC Waikiki
Bluestem Global Sourcing Limited
Eastman Chemical Company
SYNERGIES HONG KONG LIMITED
Truetzschler India Private Limited
Huntsman (Singapore) Pte Ltd
Etam Group Strategy Hong Kong Limited
MAS Active / MAS Kreeda / MAS Bodyline
BIMBA ;& LOLA SL
Cat Tuong Real Estate Group Joint Stock Company
Sportmaster Ltd.
Puma
Midas Clothing Limited
Lacoste (Wanchai)
Sateri (Jiujiang) Fiber Co.,Ltd
Landmark Group
The Top Form Brassiere Manufacturing Company Limited
KAS Direct Sourcing
Restoque S.A.
The LYCRA Company Singapore  Pte. Ltd
Walmart
Hela Clothing Pvt Ltd
Target Corporation (MN)
Green Fibre
Tory Burch Hong Kong Ltd
Phong Phu international JSC (PPJ)
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Reiter India Private Limited
Babyshop
Gokaldas Exports Limited
Seasalt Limited
Asos
Grasim Industries Limited
Tchibo GmbH
Recron Polyester from Reliance Industries Limited
Vianney Textil Hogar S.A. De C.V.
PVH Corporation
Aquarelle Clothing Limited
Lenzing Aktiengesellschaft
Calvin Klein
J ;& P Coats
TESCO INTERNATIONAL SOURCING LIMITED
Lululemon Athletica Inc
Arvind Limited

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search