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Google, Levi's launch Jacquard versions of Trucker Jacket

Nov '19
Google and Levi’s recently announced launch of Jacquard-enabled versions of Levi’s Trucker Jacket. Google’s Jacquard is a new wearable tech that uses functional fabrics and conductive yarns to allow the wearer to interact with his clothing and, by extension, the phone in his pocket. A Levi’s jacket launched in 2017 with this technology did not catch on.

A few weeks ago, Saint Laurent launched a backpack with Jacquard support, but it is expensive at $1,000.

The new jackets will come in different styles, including the Classic Trucker, the Sherpa Trucker, and men and women versions. In addition to the United States, it will be available in Australia, France, Germany, Italy, Japan and the United Kingdom.

A dongle in your jacket’s cuff connects to conductive yarns in your jacket. The user can then swipe over his cuff, tap it or hold his hand over it to issue commands to his phone. You use the Jacquard phone app for iOS or Android to set up what each gesture does, with commands ranging from saving your location to bringing up the Google Assistant in your headphones, from skipping to the next song to controlling your camera for selfies or simply counting things during the day, like the coffees you drink on the go.

If you have Bose noise-canceling headphones, the app also lets you set a gesture to turn your noise cancellation on or off. In total, there are currently 19 abilities available, and the dongle also includes a vibration motor for notifications.

The dongle can be shifted from garment to garment, while for the original jacket, the dongle only worked with this one specific type of jacket. The dongle, too, is significantly smaller and more powerful. It also now has more memory to support multiple products.

Fibre2Fashion News Desk (DS)

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November 2019

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