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Gucci unveils Gucci Equilibrium
10
Jun '18
Gucci unveils Gucci Equilibrium
Gucci has unveiled Gucci Equilibrium at equilibrium.gucci.com, a destination to connect people, planet and purpose, to mark the World Environment Day. The launch is part of a 10-year plan to embed a comprehensive sustainability strategy into and around the brand, governed by a Culture of Purpose. Gucci balances fashion and accessories with sustainability.

As part of its mission, Gucci has made significant strides in balancing the creation and marketing of world class fashion and accessories with a radical sustainability agenda. The brand also continues to lead the conversation on gender equality through its Chime For Change girls’ and women’s empowerment campaign.

Marco Bizzarri, Gucci president and CEO, said, “Gucci is not a company where you must leave your values at the door, but one where they are enhanced, challenged and amplified. Gucci Equilibrium is about us spreading that energy and that positive intent to everyone who loves our brand”. Bizzarri continued, “These are critical times when we can all play our part in helping to deliver on the UN Global Goals and the Paris Climate Agreement. The only way to do that is by bringing people together, sharing ideas, innovation and experiences. This is the objective we have set for Gucci Equilibrium.”

A global audience can now access Gucci Equilibrium at equilibrium.gucci.com. Compelling content showcases the stories, ideas and science behind environmental and social impact change, bringing Gucci’s perspective to bear on some of the most critical issues of this age. (SV)

Fibre2Fashion News Desk – India


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