Home / Knowledge / News / Apparel/Garments / Guess, Alibaba bring artificial intelligence to fashion
Guess, Alibaba bring artificial intelligence to fashion
12
Jul '18
Courtesy: Guess
Courtesy: Guess
Guess is partnering with Alibaba to bring artificial intelligence to the fashion world to provide customers with a more enriching shopping experience. The partnership between the two began in 2013 with the launch of GUESS in Tmall. The new initiative will give shoppers a glimpse of what the future of fashion retail will look with artificial intelligence.

This year Guess became a global strategic partner of Alibaba’s FashionAI project.

With the launch of the interactive concept shop driven by Alibaba AI, GUESS and Alibaba saw the implementation of the O2O (online-to-offline) project come to life, marking the maturity of the unified customer experience concept.

Early this month, Alibaba launched the pilot FashionAI concept shop on the Hong Kong Polytechnic University (PolyU) campus, pairing GUESS’ extensive retail knowledge and latest collections with advanced Alibaba AI and other technologies on the sidelines of the 2018 Fashion and Textile Conference. Besides the FashionAI concept store’s futuristic appeal, the project was aimed at providing a better retail experience for shoppers and to help brands better use analytics in ordering and maintaining inventory.

“As technology changes how we interact, it also affects how we shop. As our customers evolve, it is critical that we evolve with them,” said Victor Herrero, CEO of Guess. “Our strong and long-lasting partnership with global technology leader Alibaba puts us ahead of the market in our industry. Together, we are able to innovate in real time. This is the future of retail and we plan to continuously invest and adapt to our customers’ needs in this changing retail landscape.”

“Guess and Alibaba share the same vision to understand customer behaviours through technologies,” said Zhuoran Zhuang, vice president, Alibaba Group. “With GUESS’ retail expertise, we are able to train and refine our FashionAI system, and marry technology with fashion in a way that’s never been done before. We are looking forward to deepening our partnership to innovate personalised services offered in retail shops.”

The FashionAI concept store featured smart racks, smart mirrors and next-generation fitting rooms. Alibaba’s FashionAI system underpins the stores, offering up mix-and-match clothing and accessory suggestions for customers from the Guess line, as well as items sold by others on Tmall and Taobao, China’s biggest B2C and C2C platforms, respectively.

Through over five years of strong partnership, Guess and Alibaba have seen highly successful results, including Guess’ status as one of the most popular brands in the fashion apparel category on Tmall. Guess’ store on Tmall has achieved more than 100 per cent compounded growth over the last three years. Incorporating O2O New Retail concepts have also resulted in overall strong performance and growth for Guess in the Asia Pacific region. (SV)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

C Kamatchisundaram, Voltas

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search