United States Of America : Haggar inks licensing deal for men's sweaters with Bernette

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Haggar inks licensing deal for men's sweaters with Bernette

22
Dec '16

Haggar Clothing Co has entered into an exclusive licensing agreement with Bernette Textile Company for men's sweaters, under which, Bernette will design, produce and sell men's sweaters in the US. The first collection of sweaters is anticipated to be launched in Haggar stores, other retail stores and the Haggar ecommerce website in fall 2017.

Apart from the Haggar licence, Bernette also has licenses with Coleman, The American Outdoorsman, US Polo Assn, Tricots St Raphael and ArgyleCulture, apart from producing its own brands.

"Bernette's mission, vision and history align with ours, and both companies are committed to delivering the highest quality apparel, innovation and exceptional value for the consumer,” Michael Stitt, CEO at Haggar said.

"Since our inception 75 years ago, sweaters have been the mainstay of the Bernette business. Partnering with Haggar, a brand that has led the apparel market through innovation and dependable high quality product is consistent with our business model,” Jeff Siskind, president at Bernette Textile also said. (AR)

Fibre2Fashion News Desk – India

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