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Hanes partners with Give Back Box for World Earth Day
22
Apr '17
In celebration of Earth Day, Hanes, America’s No.1 apparel brand, has announced its partnership with Give Back Box to encourage consumers to 'Give Back for Good' by reducing waste, giving their old clothes new life and helping those in need. Hanes will donate a package of innerwear to the Salvation Army for every package its consumers ship via Give Back.

Give Back Box is an online service that coordinates the shipping of gently used outerwear and shoe donations, along with other household items, to local charities across the United States. The service encourages consumers to fill boxes from online purchases – or any shippable box – with unwanted items, print a pre-paid label on the Give Back Box site and send to those in need.

Those consumers making donation will receive 20 per cent online discount by Hanes who is supporting the Give Back for Good campaign through a robust influencer marketing and social media programme. All content generated by the brand and bloggers include the hashtag #UnderwearOnUs to drive awareness of Give Back Box and  Hanes' pledge to contribute to the cause by donating up to 1,000 packages of underwear

"We're proud of our culture of environmental and social responsibility established at HanesBrands during the past decade," said Sidney Falken, HanesBrands’ chief branding officer. "We believe in being good stewards of the environment we share and the communities in which we operate. This partnership with Give Back Box helps us to do both while promoting the importance of recycling and taking care of those who need it most."

"We’re very proud to begin our partnership with Hanes. Knowing that the brand can be found in more than 80 per cent of United States households helps Give Back Box reach even more people in our ongoing effort to positively impact both the environment and charities," said Give Back Box Founder and CEO Monika Wiela. (RR)

Fibre2Fashion News Desk – India


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