Give Back Box is an online service that coordinates the shipping of gently used outerwear and shoe donations, along with other household items, to local charities across the United States. The service encourages consumers to fill boxes from online purchases – or any shippable box – with unwanted items, print a pre-paid label on the Give Back Box site and send to those in need.
Those consumers making donation will receive 20 per cent online discount by Hanes who is supporting the Give Back for Good campaign through a robust influencer marketing and social media programme. All content generated by the brand and bloggers include the hashtag #UnderwearOnUs to drive awareness of Give Back Box and Hanes' pledge to contribute to the cause by donating up to 1,000 packages of underwear
"We're proud of our culture of environmental and social responsibility established at HanesBrands during the past decade," said Sidney Falken, HanesBrands’ chief branding officer. "We believe in being good stewards of the environment we share and the communities in which we operate. This partnership with Give Back Box helps us to do both while promoting the importance of recycling and taking care of those who need it most."
"We’re very proud to begin our partnership with Hanes. Knowing that the brand can be found in more than 80 per cent of United States households helps Give Back Box reach even more people in our ongoing effort to positively impact both the environment and charities," said Give Back Box Founder and CEO Monika Wiela. (RR)
Fibre2Fashion News Desk – India
It is a well-calibrated budget
Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli
‘The percentage share of printing in the global textile market is pretty...
Knowledge sharing platform needed for sustainable water management
Germany-based Textechno is one of the leading manufacturers of testing...
Conceived in Europe and curated in New Delhi, NeceSera is a...
Established in 1956 with a small beginning, Embee today manufactures a...
Steve McCullough & Marco Weichert
Functional Fabric Fair & Design and Development GmbH Textile Consult respectively
Functional Fabric Fair is a trade-exclusive event showcasing the latest...
German company Dilo Group is one of the leading equipment suppliers of...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...