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HanesBrands gets new distribution partner in South Korea

13
Nov '19
Pic: HanesBrands
Pic: HanesBrands
HanesBrands, a marketer of everyday apparel under world-class brands, has announced that it has added LF Corporation as a distribution partner in South Korea to expand the number of Champion brand stores in South Korea. LF Corporation is an operator of apparel retail stores and e-commerce platforms, which operates around 1,400 brand stores in South Korea.

The number of Champion points of distribution in South Korea, including stores, shop-in-shops and e-commerce, is expected to nearly triple to more than 30 by the end of 2020 and will continue to expand over the next five years, according to HanesBrands.

LF Corporation plans to quickly expand Champion points of distribution selling the brand’s global line of apparel and accessories by the end of 2020. Retail stores and shop-in-shops will be located near and in, respectively, the country’s major department stores and shopping malls. In addition, LF Corporation will distribute Champion products to the company’s Around the Corner multi-brand lifestyle apparel stores and to other parts of its online and store network.

“We are successfully expanding our Champion store footprint throughout Asia by partnering with leading retail operators and distributors. LF Corporation is a highly accomplished large-scale distributor that operates a large network of department stores, shop-in-shops, street shops and Internet platforms. We are looking forward to the growth that we can generate through the growing power of the Champion brand combined with the retail, e-commerce and brand building expertise of LF Corporation,” Jon Ram, HanesBrands’ group president, global activewear said.

“Champion is a global leader in sports performance and athletic casualwear apparel and is particularly appealing to younger consumers in their teens and 20s. We believe Champion has the positioning to be an upscale brand in Korea, and we plan to utilise a dual distribution strategy of opening Champion stores and expanding points of distribution in other store channels and online platforms. We are eager to tap the growth potential of Champion in Korea,” LF Corporation managing director Yoo Hyosang said.

Fibre2Fashion News Desk (GK)


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