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HanesBrands launches C9 Champion brand with Amazon

11
Mar '20
Pic: HanesBrands
Pic: HanesBrands
HanesBrands has introduced its popular C9 Champion performance athleticwear exclusively with Amazon Fashion worldwide as part of a multiyear agreement. C9 Champion, the value-priced product line of Champion athleticwear, has more than 100 styles of its men’s, women’s, and children’s activewear, innerwear, and accessories available on Amazon’s online store.

Apparel products include performance activewear and workout wear, including leggings, jackets, T-shirts and shorts, and underwear, socks, and sports bras. Other products and accessories include gloves, hats and caps, bags, shoes, and fitness equipment.

The C9 Champion product line will complement the existing mainline Champion authentic sport-inspired apparel available in the Amazon Fashion store with both Champion and C9 Champion having branded storefronts, according to HanesBrands.

“We are delighted to launch the C9 Champion line with Amazon Fashion to provide consumers with a new channel to access the brand. C9 Champion had strong consumer equity and a loyal following for the past 15 years. Consumers love the product line’s quality, selection, value and accessible style. The program is launching with a focus on top styles, but based on past popularity, we expect it to expand over time. We are excited that in addition to being available to US-based fans the C9 Champion product line will be sold globally for the first time,” HanesBrands chief executive officer Gerald W. Evans Jr said.

Fibre2Fashion News Desk (GK)


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