Home / Knowledge / News / Apparel/Garments / Haute Hijab concludes $2.3 million seed financing round

Haute Hijab concludes $2.3 million seed financing round

Feb '19
Haute Hijab Co-Founder & CEO Melanie Elturk/Courtesy: PR Newswire
Haute Hijab Co-Founder & CEO Melanie Elturk/Courtesy: PR Newswire
Haute Hijab, a direct-to-consumer fashion and lifestyle brand for Muslim women, has concluded a $2.3 million Series Seed financing round led by Cue Ball with participation from Ludlow Ventures, Sinai Ventures, Maveron, Muse Capital, AngelList, and The Helm. The funds will be used to help Haute Hijab accelerate growth and extend its competitive lead.

By elevating the hijab category and creating an engaged online community of Muslim women, Haute Hijab seeks to break down stereotypes and create "a global community that celebrates and empowers the hijab-wearing woman." Haute Hijab is the leading US hijab brand, offering a wide variety of innovative and high-performance fabrics, styles, and designs ranging from every day to luxury use. Haute Hijab also recently introduced the Ultimate Underscarf (a garment worn under the hijab), which leverages specially-designed tech-fabric engineered for breathability and anti-bacterial properties.

The market opportunity for millennial/Gen-Z Muslim women is formidable, with one-third of Muslims under the age of 15 and two-thirds under the age of 30, according to the Guardian. The Muslim middle class is expected to triple to 900 million by 2030. Haute Hijab aims to be the first global hijab brand that Muslim women can rely on, after previously purchasing commodity-quality hijabs from informal retailers across the globe or retrofitting simple scarves from fast-fashion retailers. The average Muslim woman wears up to four hijabs per day and owns over 100 hijabs in total.

Co-founder and CEO Melanie Elturk has over 20 years of experience sourcing, styling, and selling hijabs. She is a thought leader in modest fashion and is regularly sought out by media leaders including CNN, ELLE, and The New York Times. Before founding Haute Hijab, Elturk worked as an international attorney specialising in civil rights law. Co-founder and COO Ahmed Zedan has over 10 years of experience in performance marketing, including experience at three VC-backed startups.

"Cue Ball invests in category-defining and culturally-shaping ideas, and Haute Hijab fits that description perfectly. Melanie and Ahmed are building a purposeful company that not only outfits but also supports and empowers Muslim women across all areas of their lives," said Tony Tjan, managing partner of Cue Ball.

"We are pleased to welcome a new group of investors as partners in our mission to empower Muslim women," said Elturk. "Haute Hijab is entering an exciting phase of growth and innovation. We look forward to using this capital infusion to build the first digital-native Muslim cultural lifestyle brand across the globe." (SV)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Retail | On 30th Jul 2021

Great Britain vacancy rate rises to 14.5% in Q2 2021 from 14.1% in Q1

In the second quarter (Q2) of 2021, the overall Great Britain vacancy ...

Pic: Shutterstock

Textiles | On 30th Jul 2021

Prime Content| Here's why global cotton trade will rise in July-Dec 2021

Global cotton trade is expected to rise in the coming months of 2021...

Pic: Columbia Sportswear Company

Apparel/Garments | On 30th Jul 2021

US' Columbia Sportswear targets 30% reduction in emissions by 2030

American outerwear and footwear brand Columbia Sportswear Company has ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Textile Industry, Head honchos

Textile Industry
Head honchos

Multi-functional garments will be next big thing

Daniele Uboldi,

Daniele Uboldi

EptaInks is the screen-printing division of Eptanova, a company that...

Emmi Berlin,

Emmi Berlin

With the support of the first investors - Finland's Technical Research...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

July 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search