Hrithik Roshan's brand HRX comes to Jabong

"My passion for fitness is strongly ingrained in HRX, the ultimate mission of which is to inspire people to be the best version of themselves. We embarked on this journey 3 years back and are strengthening our position by investing in fitness apparel, footwear and associated categories in months to come. Jabong becomes an important brand and channel partner to take forward this philosophy," said Roshan.

"As we launch the active and lifestyle brand HRX that keeps your fashion on-point, we are excited that we are already fully enrolled in Hrithik Roshan's expansive vision of inspiring people to be their best versions. From t-shirts, crop tops, tank tops, capris, shirts, jeans and even bags and shoes, we have added a wide, curated assortment of HRX products that will unleash the fitness crusader in you," said Kalyan Kumar Gunasekaran, chief merchandising officer, Jabong.

March 2017 is a brand fiesta at Jabong, which has added as many as 35 brands within this month, including New Era Caps, Wrogn, Mothercare, Roadster, Cover Story, AAY, Zivame, Mast and Harbour, Forever21, YWC, Aeropostale and Ms. Taken among others. Jabong now has approximately 2,000 brands in its product portfolio, out of which 50 brands have been launched in 2017 alone.

Jabong is known to have introduced a multitude of international fashion brands in India in the past such as Topshop, Topman, Dorothy Perkins, Missguided and Next to name a few. HRX is a sports and lifestyle brand based on a life philosophy to keep pushing. The products are presently being sold on Myntra and Flipkart. (KD)

Fibre2Fashion News Desk – India