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Hugo Boss unveils completely animal-free men's suit

20
Mar '20
Pic: Hugo Boss
Pic: Hugo Boss
Hugo Boss has unveiled its first completely animal-free men’s suit. The suit has been certified and sports the “PETA-Approved Vegan” logo. The Boss design team made sure that it created the suit exclusively from non-animal materials. It is made of certified organic European linen and is available both online and in stores in beige, dark blue, and black.

The suit is part of the Boss spring/summer collection and has been produced after years of talks with PETA Germany.

“We are delighted to see that animal-friendly fashion is on the rise, and BOSS is the first world-known premium brand to set this stylish milestone in menswear,” says PETA Germany vice president Harald Ullmann. “Kind people can now buy high-end business suits that are not only stylish and fashionable but also cruelty-free and sustainable.”

The Boss design team made sure that it created the new vegan men’s suit exclusively from non-animal materials. It is made of certified organic European linen and is available both online and in stores in beige, dark blue, and black.

Most premium suits are made of animal-derived materials like wool, horsehair, or silk —all of which are associated with animal suffering. Dyes, glues, and chemicals in clothing can also be animal-derived and have therefore been excluded from the new Boss suit.

To help companies and consumers navigate the vegan fashion scene, PETA UK introduced the “PETA-Approved Vegan” logo in 2013, and more than 1,000 fashion brands and designers worldwide have had their products or collections certified, including Esprit and Topshop.

PETA and its international affiliates have uncovered cruelty to sheep in the wool industry in 116 sheep and shearing operations on four continents in the last few years. They have documented rampant abuse, including bloody wounds and rough treatment such as kicking, hitting, and slamming sheep to the floor, and have filed complaints with the relevant authorities.

PETA, whose motto reads, in part, that “animals are not ours to wear or abuse in any other way”, opposes speciesism, which is a human-supremacist worldview.

Fibre2Fashion News Desk (SV)


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