>>
Home / Knowledge / News / Apparel/Garments / iBrands Global takes over operations at Alloy Apparel

iBrands Global takes over operations at Alloy Apparel

19
Nov '19
Pic: Alloy Apparel
Pic: Alloy Apparel
US company iBrands Global recently announced it has taken over operations of Alloy Apparel, an iconic fashion brand catering to tall and curvy woman, in a deal that also gave IBrands partial ownership to the brand’s intellectual property. IBrands will bring a myriad of design and operational expertise to the partnership, it claimed in a statement.

iBrands is looking to elevate and expand the Alloy collection, exclusively sold on its website alloyapparel.com, in 2020.

There are thousands of tall customers throughout the United States and 30 per cent of its sales are international, Marc Garson, chairman of iBrands, said.

As Google and Facebook, who collectively control nearly 60 per cent of digital advertising market share, have no direct way to target tall women like, Alloy created and manages the popular Instagram handle @TallGirlHumor, where fun content appealing to tall women can be found and shared.

“We look at Instagram as today’s version of the magazine,” according to iBrands chief executive officer Remy Garson.

For Fall 2019, the first collection Alloy Apparel released in collaboration with iBrands Global offers everyday styles such as tops, bodysuits, denim, pants, jumpsuits, dresses, blazers, knits and loungewear. Their retail price ranges from $30 to $80, further reinforcing the value of accessibility for their customers.

Apart from Alloy Apparel’s primary Tall collection, the brand has made deliberate strides in delivering size inclusivity with the launch of Alloy Tall Plus and Alloy Plus in Spring 2018.

Fibre2Fashion News Desk (DS)


Must ReadView All

Pic: Shutterstock

Textiles | On 21st Jan 2022

China to optimise energy production, supply, storage, sales

As the global energy market faces complicated situations, China’s top ...

Pic: Shutterstock

Retail | On 20th Jan 2022

Clothing retail sales in US grew 33.1% during holiday season: NRF

Retail sales during 2021’s November-December holiday season grew 14.1 ...

Pic: Shutterstock

Textiles | On 20th Jan 2022

ILO downgrades labour market recovery forecast for 2022

Geneva-based International Labour Organisation (ILO) has downgraded...

Interviews View All

Water stewardship, Stakeholders

Water stewardship
Stakeholders

Water use efficiency remains relatively unexplored

Textile Industry, Head honchos

Textile Industry
Head honchos

Always best to produce under own supervision

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Mumin Can Eker,

Mumin Can Eker

Maseksport Inc is a readymade garment exporter. Founded in Izmir in 1989,...

C Maennich,

C Maennich

Trützschler, one of the world's leading textile machinery manufacturers,...

Abdullah Mohammad Saad Hossain,

Abdullah Mohammad Saad Hossain

Saad Group is a leading vertically integrated textile group in Bangladesh. ...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Carmen Emanuela Popa, Label - Carmen Emanuela Popa

Carmen Emanuela Popa
Label - Carmen Emanuela Popa

<b>Carmen Emanuela Popa,</b> a Romanian fashion designer, is known for her ...

Archana Jaju, Label Archana Jaju

Archana Jaju
Label Archana Jaju

<b>Archana Jaju</b>’s Hyderabad-based eponymous label works with artisans...

Ruma Devi, Gramin Vikas Evam Chetna Sansthan

Ruma Devi
Gramin Vikas Evam Chetna Sansthan

<b>Ruma Devi i</b>s a jet-setting promoter of artisans who has empowered...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Aquarelle Clothing Limited
Puma
BIANCA
Vianney Textil Hogar S.A. De C.V.
Benetton Group
Lifestyle
Rayonese Textile Inc., Division de Culp Inc.
Tchibo GmbH
Alison Hayes Romania
T.T. Limited
Phong Phu international JSC (PPJ)
IDH – The Sustainable Trade Initiative
Midas Clothing Limited
Vardhman Textile Ltd
Splash
Amazon China
Hela Clothing Pvt Ltd
Decathlon
Etam Group Strategy Hong Kong Limited
Arvind Limited
Lacoste (Wanchai)
BIMBA ;& LOLA SL
Page Industries Limited (Bangalore)
Desigual - ABASIC, S.A.
Guess Europe Sagl,
Babyshop
OVS Hong Kong Sourcing Ltd.
Grasim Industries Limited
Hirdaramani International Export Private Limited
Chico’ FAS
Asos
Eastman Chemical Company
Maceton Limited
Gap International Sourcing Limited
Sainsbury's Argos Asia Limited
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
THE BOMBAY DYEING ;& MFG.CO. LTD
Groz-Beckert East Asia LLP
IKEA of Sweden AB
TESCO INTERNATIONAL SOURCING LIMITED
NITI Aayog
Target Corporation (MN)
Seasalt Limited
Truetzschler India Private Limited
Chori Company Limited
Varner AS Retail
G-Star Raw C.V.
C;&A Sourcing International Ltd
Walmart
Cat Tuong Real Estate Group Joint Stock Company
Recron Polyester from Reliance Industries Limited
Lenzing Aktiengesellschaft
Landmark Group
KIABI
KAS Direct Sourcing
MAS Active / MAS Kreeda / MAS Bodyline
H;&M Hennes ;& Mauritz (Far East) Ltd
SYNERGIES HONG KONG LIMITED
Calvin Klein
Aramark Uniform ;& Career Apparel, LLC
Permoda(Koaj/Armi/Pronto/Bkul)
Rosset ;& Cia Limited
J ;& P Coats
Sportmaster Ltd.
The LYCRA Company Singapore  Pte. Ltd
Alix Partners
Gokaldas Exports Limited
PVH Corporation
Tommy Hilfiger
John Varvatos
Lisa S.P.A.
The Top Form Brassiere Manufacturing Company Limited
Abit
Gloria Jeans
Lululemon Athletica Inc
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Huntsman (Singapore) Pte Ltd
International Textile Manufacturers Federation
SHAHI Exports Pvt Ltd
LC Waikiki
Boardriders Asia Sourcing Limited
Under Armour Global Sourcing Ltd
Reiter India Private Limited
Sateri (Jiujiang) Fiber Co.,Ltd
Tory Burch Hong Kong Ltd
Bluestem Global Sourcing Limited
Esprit Europe Services GmbH
Sportswear Company Spa
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Brandix Lanka Limited

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search