Home / Knowledge / News / Apparel/Garments / iBrands Global takes over operations at Alloy Apparel

iBrands Global takes over operations at Alloy Apparel

19
Nov '19
Pic: Alloy Apparel
Pic: Alloy Apparel
US company iBrands Global recently announced it has taken over operations of Alloy Apparel, an iconic fashion brand catering to tall and curvy woman, in a deal that also gave IBrands partial ownership to the brand’s intellectual property. IBrands will bring a myriad of design and operational expertise to the partnership, it claimed in a statement.

iBrands is looking to elevate and expand the Alloy collection, exclusively sold on its website alloyapparel.com, in 2020.

There are thousands of tall customers throughout the United States and 30 per cent of its sales are international, Marc Garson, chairman of iBrands, said.

As Google and Facebook, who collectively control nearly 60 per cent of digital advertising market share, have no direct way to target tall women like, Alloy created and manages the popular Instagram handle @TallGirlHumor, where fun content appealing to tall women can be found and shared.

“We look at Instagram as today’s version of the magazine,” according to iBrands chief executive officer Remy Garson.

For Fall 2019, the first collection Alloy Apparel released in collaboration with iBrands Global offers everyday styles such as tops, bodysuits, denim, pants, jumpsuits, dresses, blazers, knits and loungewear. Their retail price ranges from $30 to $80, further reinforcing the value of accessibility for their customers.

Apart from Alloy Apparel’s primary Tall collection, the brand has made deliberate strides in delivering size inclusivity with the launch of Alloy Tall Plus and Alloy Plus in Spring 2018.

Fibre2Fashion News Desk (DS)


Must ReadView All

Pic: Shutterstock

Textiles | On 7th Dec 2019

Ethiopia can turn textile manufacturing hub: experts

Despite challenges like energy supply, customs procedures, lack of...

Pic: Shutterstock

Retail | On 7th Dec 2019

Extending trade war past 2020 polls to be bad for US: NRF

Responding to President Donald Trump's comments that he might wait...

Pic: Shutterstock

Apparel/Garments | On 7th Dec 2019

Cambodia approves 3 garments-bags projects worth $8.8 mn

The Council for the Development of Cambodia has approved three...

Interviews View All

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Top executives, Textile industry

Top executives
Textile industry

RoSCTL is need of the hour

Atul Mittal,

Atul Mittal

Established in 1997, Pratibha Syntex produces over 60 million pieces of...

Teresa Neal,

Teresa Neal

Teresa Neal, an art professional with 25 years of experience, in...

Ritu Ajbani & Neha Agarwal,

Ritu Ajbani & Neha Agarwal

Petit Royal, co-founded by entrepreneurs <b>Ritu Ajbani and Neha...

Giulio Cesareo, Directa Plus SpA

Giulio Cesareo
Directa Plus SpA

Established in 2005, Direct Plus SpA, is one of the largest producers and...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


December 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search