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Iconix Brand Group launches Starter on Amazon
01
Nov '17
Courtesy: PRNewsfoto/Iconix Brand Group, Inc
Courtesy: PRNewsfoto/Iconix Brand Group, Inc
Iconix Brand Group has launched Starter, an iconic sportswear brand, on Amazon. The collection would be available exclusively to prime members of Amazon. It comprises active-wear and fashion apparel for men, women and kids. Established in 1971, the brand has pioneered the fusion of sports clothing with popular culture, including logo apparel.

The key items of the collection include fleece classics, graphic tees, and tech mesh. With the re-emergence of retro at the forefront of consumer demand, the brand is hotter than ever.

"We are thrilled to announce that Starter is now available to Amazon's tens of millions of prime members," said John Haugh, chief executive officer of Iconix Brand Group.

“Starter’s rich heritage continues to produce apparel that honours its heritage and emphasises quality and style. It appeals across demographics, including some of the most influential tastemakers in fashion, sports and music,” said Iconix in a statement. (VM)

Fibre2Fashion News Desk – India


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