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Iconix Brand signs new deal to bring Zoo York to Korea

18
Jun '19
Pic: Zoo York
Pic: Zoo York
Iconix Brand Group has signed a new four-year licensing agreement with Sparks Glencoe Korea that will bring Zoo York, one of East Coast’s first skateboarding-inspired lifestyle brands, to the Korean market. The deal gives Sparks Glencoe Korea with exclusive rights to design, manufacture and market Zoo York apparel, footwear, underwear and accessories in Korea.

Sparks Glencoe Korea Co, Ltd, is a wholly-owned subsidiary of Fila Korea Ltd.

“With skateboarding making its Olympic debut in 2020, it’s an ideal time for Iconix to expand the Zoo York brand internationally,” said Bob Galvin, chief executive officer and president of Iconix Brand Group, in a press release by Iconix Brand. “Our new deal with Fila Korea is an extension of our already successful partnership with them on the Starter brand, which we launched earlier this year.”

“We look forward to bringing an iconic skateboarding brand like Zoo York to Korea through our new agreement with Iconix,” said Kevin Yoon, chief executive officer and president of Fila Korea Ltd. “With the 2020 Olympics around the corner, there’s a great opportunity to cultivate the brand in our market. Zoo York is a wonderful addition to our portfolio of brands.” (PC)

Fibre2Fashion News Desk – India


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