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IHL Group initiates license agreement with Aéropostale
19
Nov '17
Courtesy: IHL Group
Courtesy: IHL Group
IHL Group, the New York-based, globally known authority in intimates, sleep and legwear, has entered into an exclusive, multi-year license agreement with teen apparel powerhouse, Aéropostale. The partnership marks a move in Aéropostale's strategic efforts to extend the brand into new categories and distribution channels in the US, Puerto Rico and Canada.

"We are honoured to be partnering with such an established brand in the teen category as Aéropostale," said Sami Souid, president of IHL Group. "We are thrilled to bring our quality and trend-driven offerings to the Aéropostale's fashion conscious teen customers nationwide."

Debuting its first collection for Holiday 2018, the line will retail from $18 for bras, sports bras, babydolls, bodysuits and $10 for panties. Materials used in the collection will include premium fabrics and detailing such as lace, microfibre, appliques and seamless cuts.

"There are many synergies between IHL Group and Aéropostale," explained Ken Ohashi, EVP of Lifestyle Brands at ABG, an owner of Aéropostale. "We are excited to be working together to grow the brand and expand distribution with a trendsetting collection of intimates and undergarments." (SV)

Fibre2Fashion News Desk – India


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