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IKEA to launch e-com operation in Mumbai soon

14
Aug '19
Pic: Shutterstock
Pic: Shutterstock
Swedish retail giant IKEA will soon start its e-commerce operations in Navi Mumbai, followed by Hyderabad and Pune, according to IKEA India chief executive officer Peter Betzel. The Navi Mumbai store is expected to be as large as the Hyderabad store at around 400,000 sq ft. There are plans to open two smaller format stores in Mumbai as well.

It also has plans to launch stores in Delhi and Bengaluru, according to Indian media reports. Currently, it has an approval to invest around ₹10,500 crore in India, a third of which has already been invested.

IKEA opened its first Indian store in Hyderabad on August 9 last year. Out of the 820 co-workers at the Hyderabad store, 41 per cent are women.

IKEA remains committed to expand its large format stores to other locations in India, but is also looking at a multi-channel approach in India, which means a mix of smaller format stores and the e-commerce option. (DS)

Fibre2Fashion News Desk – India


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