India’s Apparel Export Promotion Council (AEPC) under its awareness initiatives program started its second series of fashion forecasting seminars in association with WGSN, a leading trend forecasting agency, from March 9 in Mumbai for spring-summer 2019 seasons. These were conducted in Bangalore on March 11, Ludhiana on March 12 and in Noida on March 13.
Incorporated in 1978, AEPC is the official body of apparel exporters in India.
In his address at the Noida Seminar, AEPC chairman HKL Magu said the stagnating apparel industry will have to develop capabilities to offer better value propositions to buyers in terms of designs and products that align with their market needs.
The spring-summer 2019 season is divided into three broad themes: ‘Common Ground’, ‘In Touch’ and ‘Creative Manifesto’, according to an AEPC press release.
The context for ‘Common Ground’ is de-globalization in a connected world. ‘In touch’ highlights that in the time of constant change, consumers swing between tracking their personal data, social media and the news to wanting to opt out entirely. For ‘Creative Manifesto’, the context is the inequalities and pressures for conformity. (DS)
Fibre2Fashion News Desk – India