>>
Rewind 2021 and prospects for 2022 Rewind 2021 and prospects for 2022
Home / Knowledge / News / Apparel/Garments / India to have over 850 mn online users by 2025: BCG
India to have over 850 mn online users by 2025: BCG
04
Aug '17
India will have more than 850 million online users by 2015, more than the combined populations of the G7 countries, according to a recent report. India’s initial digital consumers were male, millennial, and mostly metro-based. However, by 2020, half of all internet users will be rural, 40 per cent will be women, and 33 per cent will be 35 or older. 

Companies that want to maintain their relevance with consumers and increase sales and share, must take steps in four areas, as per the Boston Consulting Group (BCG) titled Decoding Digital Consumers in India. The four areas include focusing on solutions over products; building a network of partnerships; investing big and differently in digital; and considering omnichannel approach.

From 2014 through 2016, the number of online buyers rose sevenfold, to between 80 million and 90 million. Digitally influenced spending, currently $45 billion to $50 billion a year, is projected to increase more than tenfold, to between $500 billion and $550 billion—and to account for 30 to 35 per cent of all retail sales—by 2025, according to BCG.

The research adds that the companies need to know that online activities defy stereotypes and that each user is unique. It also says that a good first experience is critical for companies and the product category makes a difference.

“Most companies see the same trends, and they try to capitalise in similar ways—building websites, launching e-commerce platforms, and developing their social media presence, for example. Nothing in the conventional understanding of digital’s development translates into a source of competitive advantage,” says the report.

BCG also says that internet penetration has been, and continues to be, mobile first. Four out of five users go online with mobile devices. These devices are a mix of smartphones (with 3G or better connections) and feature phones with primarily 2G connections, but the trend is toward faster connections and more capable devices.

As part of this research, BCG arranged to track the online activity of a subset of 35 consumers, chosen for their diversity in terms of age, location (including both urban and rural residents), income, and gender. For five weeks, it monitored all of their online doings, including their spending, online and offline, across multiple categories.

“We supplemented these observations with in-depth interviews to gain insights into the role of the internet in each consumer’s life and to fully understand the decisions each made at various points—and in various product categories—along the pathway to purchase. Our goal was to delve beneath the typical research data—consumers’ memories of their online actions—to capture exactly what individuals did, where and when they did it, and the reasons why,” adds the report. (KD)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 29th Jan 2022

EU refers China to WTO following trade restrictions on Lithuania

The EU recently filed a case at the World Trade Organisation against...

Pic: Shutterstock

Apparel/Garments | On 29th Jan 2022

Philippines misses Jan 1 RCEP deadline; to conduct public hearing

The Philippines missed the January 1 effectivity of the Regional...

Pic: Shutterstock

Textiles | On 29th Jan 2022

ILO, BGMEA join hands to continue safety momentum in RMG sector

The International Labour Organisation (ILO) and the Bangladesh...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Ensured payment of fee was least concern for students

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Textile Industry, Head honchos

Textile Industry
Head honchos

Quality & affordability to affect market acceptability of new fibres

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

G Tumbarello,

G Tumbarello

Lilly + Sid is an award-winning organic children's clothing company from...

Vikash & Vishal Pacheriwal,

Vikash & Vishal Pacheriwal

Launched in 2018, Raisin is a contemporary fusion fashion brand that aims...

Keith McMillen, Bebop Sensors

Keith McMillen
Bebop Sensors

Bebop Sensors' smart fabrics allows for a new level of interaction between ...

Suresh Patel, Non Woven Federation of India

Suresh Patel
Non Woven Federation of India

The Non Woven Federation of India (NWFI), representing the regional...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Dahlia Razzrook, Label - Dahlia Razzook

Dahlia Razzrook
Label - Dahlia Razzook

London based designer, <b>Dahlia Razook</b> known for her luxury...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha &amp; Jigar blends India's unique handcrafts...

Anju Modi, Label Anju Modi

Anju Modi
Label Anju Modi

Filmfare Award winner for best costume designer,<b> Anju Modi </b>is...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

IKEA of Sweden AB
Cat Tuong Real Estate Group Joint Stock Company
Sportmaster Ltd.
Aquarelle Clothing Limited
Tchibo GmbH
International Textile Manufacturers Federation
Hela Clothing Pvt Ltd
IDH – The Sustainable Trade Initiative
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
KAS Direct Sourcing
Asos
J ;& P Coats
Seasalt Limited
John Varvatos
Target Corporation (MN)
Permoda(Koaj/Armi/Pronto/Bkul)
Eastman Chemical Company
Truetzschler India Private Limited
Lisa S.P.A.
NITI Aayog
Vardhman Textile Ltd
Page Industries Limited (Bangalore)
Green Fibre
Varner AS Retail
OVS Hong Kong Sourcing Ltd.
The Top Form Brassiere Manufacturing Company Limited
Abit
SYNERGIES HONG KONG LIMITED
H;&M Hennes ;& Mauritz (Far East) Ltd
Gokaldas Exports Limited
THE BOMBAY DYEING ;& MFG.CO. LTD
Gloria Jeans
Under Armour Global Sourcing Ltd
Maceton Limited
Lifestyle
Brandix Lanka Limited
Tommy Hilfiger
Splash
Grasim Industries Limited
Sainsbury's Argos Asia Limited
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Recron Polyester from Reliance Industries Limited
Bluestem Global Sourcing Limited
Groz-Beckert East Asia LLP
Reiter India Private Limited
Chico’ FAS
Helly Hansen Far East Ltd
G-Star Raw C.V.
Guess Europe Sagl,
KIABI
Esprit Europe Services GmbH
Walmart
Gap International Sourcing Limited
Lenzing Aktiengesellschaft
Babyshop
Alix Partners
Decathlon
Amazon China
Alison Hayes Romania
MAS Active / MAS Kreeda / MAS Bodyline
Rayonese Textile Inc., Division de Culp Inc.
The LYCRA Company Singapore  Pte. Ltd
Aramark Uniform ;& Career Apparel, LLC
Calvin Klein
Arvind Limited
Puma
Phong Phu international JSC (PPJ)
T.T. Limited
Huntsman (Singapore) Pte Ltd
Sportswear Company Spa
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Desigual - ABASIC, S.A.
Hirdaramani International Export Private Limited
LC Waikiki
Sateri (Jiujiang) Fiber Co.,Ltd
Vianney Textil Hogar S.A. De C.V.
Lululemon Athletica Inc
Benetton Group
PVH Corporation
C;&A Sourcing International Ltd
Restoque S.A.
TESCO INTERNATIONAL SOURCING LIMITED
Boardriders Asia Sourcing Limited
Chori Company Limited
Midas Clothing Limited
Landmark Group
Lacoste (Wanchai)
Gatsby Africa
BIANCA
Tory Burch Hong Kong Ltd

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search