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Indian e-commerce focussing on increasing rural reach

30 Mar '16
3 min read

The government's focus on startups has helped change perceptions on how the industry is viewed. Yet a lot of hurdles remain, the panellists said.

Citing the Prime minister's advice to start-ups, Aggarwal said  one of the best things the government can do for the startup community is to stay away from it.

 “I see a lot more openness for disruption, a lot more tolerance for new ideas,” said Shashank ND, CEO and founder of  Practo Technologies Pvt Ltd, a website for people to find and book appointments with doctors.

Some things are getting better.  In 2011, Aggarwal said it took her six months to get permission to do business in India, whereas now there is an app that enables a company to get registered in a day.(SH)

Fibre2Fashion News Desk – India

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