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Indian e-commerce triples in 2015
27
Oct '15
As more Indians show a willingness to shift from the physical market to online shopping, India's e-commerce sector is witnessing a major sales boost. Indian e-commerce companies expect to see their combined gross merchandise value (GMV) nearly tripling over last year to over $12 billion by the end December, according to a newspaper report.

E-commerce majors such as Amazon, Flipkart and Snapdeal have increased choices by adding sellers on their platforms and improving delivery efficiency which in turn, have improved the sales figures.

Amazon's sales have increased four-fold in the current year after the American e-commerce major tripled the number of sellers on its platform while Snapdeal scaled new heights with express deliveries. Flipkart raked in $300 million during its 5-day Big Billion Day sale.

While Amazon, Flipkart and Snapdeal account for nearly 80 per cent of the country's e-commerce market, Mukesh Ambani-led Reliance Industries Ltd (RIL) has said that it would roll out its online retailing platforms for fashion and electronic devices by the end of this year.

But it is not only the big players who are fuelling the e-commerce boom. Smaller e-commerce players are also benefiting from the changing trend of online shopping.

Yepme, an independent online fashion brand, expects its sales to grow between 150 per cent and 200 per cent in the current calendar year. It is aiming at increasing its revenue to $80-100 million over the next 12 months.

Amazon, Flipkart and Snapdeal have made massive investments to expand the market. Snapdeal is aiming to hit $10 billion in GMV by March 2016 against its GMV target of $3 billion for the same month a year earlier. Flipkart has also estimated similar growth numbers.

Snapdeal said it registered a 10-fold growth in electronics sales and a four-fold increase across other categories during the Deewali sale. Nearly 40 per cent of India's retail consumption takes place during the holiday season from September to December. (SH)

Fibre2Fashion News Desk – India


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