Qubit will let Indochino target online shoppers by geo-location, by inviting them to visit a showroom in their region. Bridging online and offline channels has led to a 4.2 per cent lift in the brand's revenue per customer and a 3.7 per cent increase in conversions.
Qubit cloud platform provides a data-first digital experience that combines analytics, A/B testing, segmentation and web personalisation with a real-time data supply chain that connects data from across every single brand touch point to create a single view of the customer.
The platform includes adaptive targeting segmentation, which takes into account new customer insights as they are observed and gathered from various data sources, and abandonment recovery and customer preferences, which bolster features in the existing Qubit platform such as social proof, product recommendations, merchandising and landing page optimisation.
“Showroom service is a huge part of our business. By using Qubit, we are able to constantly evolve our digital presence and enhance what we can do to create a well-rounded experience for the customer, regardless of whether they are shopping online or prefer the in-store experience,” said Pilar Catala, director, omnichannel digital experience, Indochino. (HO)
Fibre2Fashion News Desk – India
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