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Indochino expands into coat and jacket addressable market

19
Sep '19
Pic: Indochino
Pic: Indochino
Indochino, a leader in custom apparel, is launching its Fall/Winter 2019 collection. In addition, it is expanding its made to measure outerwear programme to include new trench coats, macs and hooded jackets. The growing US male coat and jacket category is worth $9.74 billion and Indochino sees an opportunity to build its presence in this lucrative space.

Indochino's outerwear collection features new double-breasted trench coats, classic mac coats and hooded mac coats in black, navy and khaki. Indochino's wool-cashmere overcoats, introduced for FW18, are back, but this time in eight colours, with the addition of olive and gray herringbone. All outerwear is made to measure and can be personalised with a variety of Indochino's signature customisations, plus an optional quilted lining new for this season.

"We are passionate about creating custom clothing that reflects the evolving lifestyles of men today,” said Drew Green, President and CEO of Indochino. "Innovating our made to measure programme to include a full range of outerwear is a reflection of our intent to become the go-to for all their wardrobe needs."

Indochino's FW19 collection incorporates four colour themes: Second Nature, featuring russet and olive shades in solid, tweed, and plaid fabrics; Easy Street, incorporating rich earth and chocolate tones in textured fabrics; On the Money, a series of classic blues in bold pinstripes, windowpanes, micro patterns and rich solids; and Urban Legend, an ensemble of versatile grays in bold chalk stripes and checks and subtle birdseyes and nailheads. Indochino chinos have also received an update, with two new colour offerings of burgundy and deep gray.

Outerwear is available now in all Indochino showrooms. Overcoats can be ordered online now, with trench and mac coats available online in early fall. (PC)

Fibre2Fashion News Desk – India


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