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ISPO to organise Digitize summit for sports industry
May '18
Courtesy: ISPO
Courtesy: ISPO
The ISPO Digitize summit will provide the first annual platform of its kind for the sporting goods industry so it can get itself ready for the digital transformation. Practical workshops and discussions with experts will also be conducted at the event, which will be held on June 28-29, 2018 at the Internationales Congress Center München in Germany.

Renowned keynote speakers such as Kasper Rorsted, CEO of Adidas, and Günther Althaus, CEO of ANWR Group, will share their insights into the sports industry’s digital future at the event.

More than one in ten stationary retailers, that also sell their products on the internet, earn over half their sales online, according to a recent Bitkom study. Nevertheless, for 66 per cent digitalisation still poses the biggest challenge and 77 per cent see themselves as digital stragglers. Retailers fear the growing number of online sales channels will weaken sales in their stores.

Many retailers feel they are not ready to respond to the challenges posed by the digital transformation. After all, just operating an online shop alone is not enough. Online advertising, online payment options, and round-the-clock service – customers expect retailers to fall in line with the digital transformation. In addition, digitalisation is generating new innovations that affect internal processes — from the way a customer orders to the way a product is stored.

The digital transformation has brought about new business models and market potential for the entire sporting-goods industry. Of crucial importance is the willingness to confront the issue and to find a place where expert knowledge and contacts come together under one roof. The ISPO Digitize summit is just that place, said ISPO in a press release.

With digital pioneers such as Adidas and Lectra as partners, the aim of the event is to provide retailers and the industry orientation as well as to offer concrete recommendations. Experts will provide answers to multiple questions at the two-day conference during workshops and discussions. The event will also focus on security and tracking solutions, digital signage, point-of-sale strategies, and new transport and logistics strategies as well as automation and industry 4.0. Participants can expect a full programme that includes six sessions with renowned speakers such as Philipp Roesch-Schlanderer, founder eGym; Nils Stamm, chief digital officer Telekom Deutschland; and Professor Bernd Thomsen, CEO Thomsen Group. In addition, technology providers such as MobiMedia and wirecard will present their latest solutions and services in the exhibition area.

In the run-up to the event, participants can take a moment to test their businesses’ level of digital readiness with the help of the free Digital Readiness Check. The interpretation of anonymous data will help participants to see where their businesses fall short and which skills, resources and changes are needed to remain viable for the future. The Digital Readiness Check serves participants as an ongoing opportunity to take stock of their digital readiness. The consolidated anonymous results from all the tests form the basis for the 2018 summit and provide future content of ISPO Digitize during ISPO Munich and Outdoor by ISPO. (KD)

Fibre2Fashion News Desk – India

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